Mumbai: Ola Electric announces famous YouTube personality Bhuvan Bam as one of its celebrity brand ambassadors. The strategic association between Bhuvan and Ola will create content that effectively communicates the brand’s uber value proposition in an innovative, highly relatable, and entertaining manner. OIa’s electric scooters have already gained eye-balls because of their premium design, extraordinary features, and revolutionary green move.
Ola Electric is a scooter of the new generation and Bhuvan being one of the most followed youth icons in the country, his association will only accelerate Ola’s efforts to tap the right audiences. The scooters are available in two variants – S1 and S1 pro catering to different requirements of the Indian consumers.
Speaking at the association Bhuvan Bam said, “I am really happy that Ola Electric considered me as one of their ambassadors. It’s truly exciting to be a part of this green revolution, something I’ve always wished for. The scooters are really sleek, attractive and are designed as per the Indian electric vehicle market. I have joined the green revolution already and I can’t wait for everyone to get their hands on it.”
A favorite amongst brands aiming to bring innovation to their marketing mix, Bhuvan has earlier been associated with several leading brands like Myntra, Mivi, Faboom, Arctic Fox, Beardo, Lenskart, and Tissot among others. While building a unique narrative for each of the brands, his content continues to resonate with millions of people with every new campaign.