Mumbai: On television, Indexed ad volumes/per channel for IPL 17 registered growth of 16% compared to IPL 16 for the first 55 matches: Tam Sports-IPL 17 ad update. The count of categories and advertisers of IPL 17 were increased by 45% and 29% respectively compared to IPL 16.
Top Categories and Advertisers of IPL 17 and IPL 16 (55 Matches):
> Among the top 5 categories present in IPL 17, 2 of them belonged to F&B Sector. Also, the top five categories of IPL 17 contributed 45% share of ad volumes.
> Ecom-Gaming and Pan Masala were the only common categories between IPL 17 and IPL 16.
> Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present between IPL 17 & IPL 16.
> Together, the top 5 advertisers of IPL 17 covered 35% share of ad volumes.
> Parle Products was the leading advertiser in 38 matches of IPL 17.
New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (55 Matches)
> There were 34 new categories and 107 new brands present in IPL 17 compared to IPL 16.
> Two each out of the Top 5 New Categories were from F&B and BFSI Sectors.
> Among the top 5 New Brands in IPL 17, Parle Food Products dominated the list followed by Fogg.
Common and Exclusive brands on National (Hindi+English) Channels vs. Regional Channels in IPL 17 (55 Matches)
> Dabur Real Range was the top brand on Hindi+English language channels. Whereas, Mobil Super/Mobil Super Moto secured first position on regional language channels.
> During the 55 matches of IPL 17, there were a total of 100 brands that advertised on both Hindi+English Language channels and regional language channels with Parle Food Products leading the list.
