Avinash Pandey, CEO – ABP News Network, lists his Focus points for 2020.
2019 has witnessed the evolution of broadcast news at an astonishing pace. In the forthcoming year, digital is all set to consolidate its dominance.
With the industry foreseeing technology as an enabler and driver of transformative changes, 2020is sure to witness major disruptions.
However, in the midst of this transitionary period and ongoing diversification, the core value and responsibility of television news remains the same—to educate, inform, and empower the viewers.
At ABP, our focus in 2020 would be on the perfect meld of two elements- technological advancement coalesced with old school media ethics. Our news channels always have, and will continue to encourage debate and democratic participation of the common people. Our commitment towards editorial independence, impartiality, and public purpose has been unwaveringly upheld by us and shall remain at the very heart of our organisation for years to come.
With social media mainstays like Twitter & Facebook posing as fierce competitors, our goal will be to constantly innovate and ensure the best usage of latest technologies like AI-based solutions, to stay ahead in the game.
In this vein, we also want to upgrade our digital platform, ABP Live, and ensure it to be the one-stop destination for regular news updates.
Keeping digital as the focal point of our expansion
Optimising social media platforms for our benefit, we currently provide minute to minute updates to viewers through our official ABP handles. Keeping digital as the focal point of our expansion, we want to stimulate the viewers towards our content and engage with them on a deeper level.
Interactive Video Content
The scope of the ways in which we create and digest news is augmenting to a wide variety of mediums. In this regard, live streaming and video content is gaining impetus in the market. In 2020, another one of our major leaps is going to be focused oninteractive video content.
Regionalisation Strategy
If we go by consumer insight, the growth opportunity in the regional market is immense. 2019 has witnessed a huge surge in regional channel launches, as the viewers’ preference of native languages is now discernible.
Keeping our regionalisation strategy on the frontline, we want to increase our footprint to a much larger and diverse audience and reach out to the untouched parts of the country. In 2020, we will embark on expanding the existing bouquet of our regional channels, and build our association with newer audiences.
Efficiencies and possibilities for the potential of our content to grow
Our aim would also remain on opening up more efficiencies and possibilities for the potential of our content to grow, as we did with our editorial team and ABP Live team this year. We were the first Indian media organization in the country to match up to global standards by undertaking major resource restructuring in our Editorial Department and ABP Live Team.
In 2020 we will further work towards such progressions and continue revolutionizing digital news and ensuring our channels to be more viewer-centric and responsive towards the audience.
To have a sharper edge in this fast-paced market, our long-term objective is to stay true to our DNA and empower the people to become politically aware & opinionated, and help them make informed decisions. Ultimately, we want to embrace the on-going transitions in the industry and look at them as a stepping stone rather than an end-game.
