It’s not always Superman, Batman, Spiderman and Ironman that grab our attention. Nor it is not only them who save the ‘world’. Imagine the advertising world without Piyush Pandey – the Adman!
A master of simple yet powerful storytelling, Piyush is our teacher. Yes, you read it right! Like how Ekalavya learnt archery from his teacher Dronacharya just by observing him, we believe that many of the next-gen admen including us who haven’t seen or been with him, have drawn inspiration from him.
We learnt the “Piyush’s narrative model” – and have only done and known advertising as a passionate profession. And the good thing about this new-age teacher is that he never asks for the thumb finger in barter!
Our bonding with this unseen and unknown mentor will always remain, like the
unbreakable bonds in the Fevicol ads he made.
- Sujith and Nishith, Founder & Co-Founder respectively of Point S – a creative shop in Chennai that has drawn inspiration from portraits of Pandey since its launch in 2001.
(First published by The Free Press Journal BrandSutra. Content powered by MediaNews4u.com. Feedback: [email protected])