Top 20 IPL Ads Show Tight Race as Brands Compete on Creativity and Reach
Mumbai: With 30 matches completed in the 19th season of the Indian Premier League (IPL 2026), the on-field narrative has ...
Consumr.ai launches ‘Self-Reflection Mode’ to decode hidden consumer behaviour contradictions
Mumbai: Consumr.ai has announced the launch of Self-Reflection Mode, a capability within its AI Twins platform, that is designed to ...
Carib Premium Strong Beer onboards Nicholas Pooran and Dwayne Bravo as Brand Ambassadors in India
Mumbai: Carib Brewery, a Caribbean beer brand and subsidiary of ANSA McAL, has announced the onboarding of global brand ambassadors ...
WPP expands global mandate with Henkel Consumer Brands, strengthens integrated marketing partnership
Mumbai: WPP has secured an expanded global mandate from Henkel Consumer Brands, consolidating creative and production responsibilities across its portfolio, ...
The Rise of Predictive Influence: Can AI Forecast Campaign Success?
For the longest time, influencer marketing has operated on a dangerous mix of instinct, hindsight, and hope. Brands picked creators ...
Gen Z has completely reshaped the beauty landscape: Nitin Panjwani, Colors Queen
Colors Queen, is an Indian beauty brand known for its affordable and inclusive makeup offerings. Founded in 2014, Colors Queen ...
JioStar and Sun Direct drive Pay TV adoption with large-scale outreach across UP and MP
Mumbai: JioStar, in partnership with Sun Direct, has concluded an extensive on-ground consumer outreach campaign across Uttar Pradesh and Madhya ...
LIA 2026 early bird deadline nears; 35% entry fee discount ends April 30
Mumbai: London International Awards (LIA) has announced the final call for its 2026 Early Bird entry window, with a 35% ...
Mathrubhumi triumphs at the Golden Award of Montreux
Kochi: Mathrubhumi Group has secured international recognition at the prestigious Golden Award of Montreux 2026, marking a significant milestone for ...
Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets
Gurugram: Affle 3i Limited (“Affle”), a global technology company focused on AI-powered consumer intelligence and mobile advertising solutions, has appointed ...
