Global Ad Revenues to Reach $1.4 Trillion by 2030: PwC
Mumbai: The global entertainment and media (E&M) industry is projected to generate $4.2 trillion in revenues by 2030, adding nearly ...
The Glocalisation Playbook for Building a Global Brand with a Strong Local Pulse in India
When people talk about building a global brand in India, the conversation often starts with localisation. How should messaging be ...
SEBI proposes Common Advertising Code across market intermediaries
Mumbai: The Securities and Exchange Board of India (SEBI) has proposed a unified advertising framework for regulated market intermediaries, seeking ...
Our approach to monetisation is centered around building a premium, brand-safe advertising environment rather than maximising ad load: Manish Sinha, RunnTV
RunnTV is a FAST and connected TV platform focused on enabling content owners, broadcasters, and studios to launch, distribute, and ...
JioStar rebrands ESPNcricinfo as Cricinfo, returning to its original identity
Mumbai: JioStar has announced that ESPNcricinfo will be rebranded as Cricinfo, marking a significant milestone in the platform’s evolution and ...
Cannes Lions celebrates craft and entertainment excellence; adidas wins two top honors
Mumbai: Cannes Lions International Festival of Creativity has announced the winners across the Entertainment and Craft Track Lions during the ...
Heineken N.V. nominates Rafael Oliveira as Chief Executive Officer
Amsterdam: Heineken N.V. has announced the nomination of Rafael (Rafa) Oliveira as the company's new Chair of the Executive Board ...
Mother Dairy renews media mandate with WPP Media’s Wavemaker till 2030
Mumbai: Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of the National Dairy Development Board (NDDB), has ...
India Adds Fifth Lion at Cannes 2026 with TBWA\Lintas Film Craft Win
Cannes: India added another Cannes Lion to its tally on Day 2 of the Cannes Lions International Festival of Creativity ...
Royaloak appoints Team Pumpkin as integrated digital marketing partner to accelerate online growth
Mumbai: Royaloak Furniture, a furniture and home décor brand, has appointed Team Pumpkin as its integrated digital marketing partner as ...
