Beyond Likes: How Brands Are Actually Measuring Real ROI In Influencer Marketing Campaigns
A few years ago, most influencer marketing reports looked almost the same. Big reach numbers. Millions of views. High likes. ...
Vogue Eyewear names Kriti Sanon as Brand Ambassador alongside Shahid Kapoor
Mumbai: Vogue Eyewear has appointed acclaimed actor Kriti Sanon as its new female brand ambassador, joining actor Shahid Kapoor, who ...
Delhi High Court grants interim protection to Story TV in copyright infringement case
New Delhi: In a significant development for India's rapidly expanding microdrama and short-form digital content sector, the Delhi High Court ...
Zee TV hits 133 GRPs, extends primetime leadership streak to 16 consecutive weeks
Mumbai: Zee TV, the flagship Hindi General Entertainment Channel (GEC) of Zee Entertainment Enterprises Ltd. (ZEEL), has achieved a significant ...
DS Group partners with Ben’s Cookies to bring premium British bakery brand to India
New Delhi: Dharampal Satyapal Group (DS Group), the diversified FMCG conglomerate, has announced an exclusive partnership with renowned British bakery ...
Niva Bupa Health Insurance elevates Vikas Vikram as Executive Vice President – Portfolio Management
Mumbai: Niva Bupa Health Insurance has announced the elevation of Vikas Vikram to the role of Executive Vice President – ...
Niva Bupa Health Insurance elevates Priyanka Sharma as SVP & Head – Talent Management, HRBP & Sustainability
Gurugram: Niva Bupa Health Insurance has announced the elevation of Priyanka Sharma to the role of Senior Vice President & ...
Visa partners with Shah Rukh Khan to promote experience-led living through new ‘Infinitely More’ campaign
Mumbai: Visa has announced the launch of its new India campaign, ‘Infinitely More’, featuring Bollywood superstar Shah Rukh Khan as ...
Niva Bupa Health Insurance promotes Ishwar Dutt Sharma to Executive Vice President & Head – Talent Academy
Gurugram: Niva Bupa Health Insurance has announced the elevation of Ishwar Dutt Sharma to the position of Executive Vice President ...
Ashok Ramachandran joins Suzlon Group as CEO – India Business
Mumbai: Ashok Ramachandran has joined Suzlon Group as CEO - India Business. Ramachandran joins Suzlon after a successful tenure with ...
