Mumbai: Vogue Eyewear has appointed acclaimed actor Kriti Sanon as its new female brand ambassador, joining actor Shahid Kapoor, who continues his longstanding association with the eyewear brand. The announcement coincides with the launch of the brand’s latest campaign, ‘Vogue Eyewear Journeys’, which celebrates individuality, confidence and the evolving nature of personal style.
With the appointment, Vogue Eyewear aims to strengthen its connection with a new generation of consumers who value self-expression and authenticity. A National Award-winning actor with pan-India appeal, Kriti Sanon brings a contemporary perspective to the brand, aligning with its positioning around fashion, versatility and self-discovery.
The new campaign is built around the idea that fashion is not static but an ongoing journey that reflects personal growth and evolving identities. Through a visually engaging narrative, the protagonists encounter different versions of themselves across moments in time, underscored by the campaign’s poetic message, “when you meet you, you find you.”
Using windows as a creative device symbolising perspective and reflection, the campaign seamlessly transitions between parallel versions of the protagonists, highlighting the fluid and deeply personal nature of self-discovery through style.
“Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self – discovery and how style play a key role in self -expression” says Kriti Sanon.
“What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully,” says Shahid Kapoor.
The campaign positions eyewear as more than a fashion accessory, showcasing it as an essential element that complements different facets of personal identity and style. Each frame is integrated into the narrative as a reflection of evolving personalities and changing perspectives.
Conceptualised by Network Advertising, the campaign has been directed by Emmy-nominated filmmaker Suraj Wanvari and photographed by renowned fashion photographer Prasad Naik. The integrated marketing rollout spans digital, social media, print and out-of-home (OOH) platforms, enabling the brand to reach audiences across India.
