Hyderabad : Superstar Mahesh Babu has been signed up as the brand ambassador by leading footwear brand Paragon in a bid to further strengthen its position in South Indian market. The company unveiled its new ad campaign ‘Tough & Stylish’ featuring Mahesh Babu in Hyderabad on 9th of September.
“Paragon has always been a global trend setter and I’m proud to be part of a brand that is as dedicated to the pursuit of class and quality as I have been throughout my career,” Mahesh Babu said after unveiling the Paragon’s office collection range. The star later took to twitter to announce the brand partnership to his 854K followers.
Joseph Zachariah, Director Marketing of Paragon group said Mahesh Babu personified the glamour of achievement. As Paragon’s brand ambassador, Mahesh Babu will take a central role in our brand’s campaign promise of being ‘tough and Stylish’ that rolls out from today.
“We are very excited about this brand partnership as we feel Mahesh Babu’s ‘tough & stylish” appeal perfectly matches our brand’s key attributes”, said Thomas Mani, Owner and Director, Paragon group. We feel there is a considerable opportunity to expand our consumer base in southern market and this partnership will certainly fuel our growth in a significant manner.
Paragon is also known for its dominance in Hawai Chappal and Sandals Range and Mahes Babu seems to be promoting their premium Brand “Paragon Office Chappal”