Mumbai: Parle Products, a manufacturer of biscuits and confectionery, has unveiled its latest campaign “Catch up over Hide & Seek Caffé Mocha” featuring Bollywood stars Ananya Panday and Lakshya. Centered around the Parle Platina Hide & Seek Caffé Mocha variant, the campaign blends coffee culture with India’s favorite cookie, creating playful and heartwarming moments for a new generation of consumers.
Parle Platina Hide & Seek Caffé Mocha combines the rich aroma of real coffee with indulgent choco chips, making it a unique offering in the premium cookie space. Recognized globally as the world’s best moulded cookies, Hide & Seek continues to innovate while delighting cookie lovers across generations.
Timed with International Coffee Day, the campaign highlights the brand’s coffee-inspired variant to build buzz among both coffee enthusiasts and cookie fans. By associating with Ananya Panday and Lakshya, Parle aims to strengthen its connect with Gen Z and millennial audiences, reinforcing Hide & Seek’s playful and premium positioning.
Commenting on the campaign, Mayank Shah, Vice President at Parle Products, said, “Hide & Seek has always stood for joy, fun, and unforgettable moments. With Caffé Mocha, we are raising the bar by blending two global favorites, coffee and choco chip cookies into a one-of-its-kind indulgence. Ananya and Lakshya perfectly capture the youthful, vibrant, and playful spirit of the brand, making them the ideal faces to tell this story. Through this campaign, we are not just introducing a flavor; we are creating a cultural moment that connects deeply with today’s generation and strengthens Hide & Seek’s position as the most loved cookie brand in India.”
Vinod Kunj, MD and CCO of Thought Blurb Communications, added, “Coffee has always been about connections. With Parle Platina Hide & Seek Caffé Mocha, we have reimagined that ritual. Here choco and coffee come together to create a warmer, richer way to begin a conversation. The playful banter between Ananya and Lakshya shows how the cookie can break the ice and open up a new connection.”
Sharing her excitement, Ananya Panday said, “Coffee and cookies are my ultimate comfort combo, and Hide & Seek Caffé Mocha captures that perfectly! I am delighted to represent a brand that I grew up enjoying and now get to share with my fans in such a fun way.”
Echoing her thoughts, Lakshya added, “Hide & Seek Caffé Mocha’s new campaign brings to life a playful and relatable connect that shows how something as simple as sharing a coffee cookie can spark meaningful connections. Working on the Hide & Seek Caffé Mocha campaign with Ananya has been a wonderful experience. I can’t wait for everyone to catch up over Hide & Seek Caffé Mocha and make it part of their own stories.”
Campaign Credits:
Client – Parle Products Private Limited
Brand – Parle Platina Hide and Seek Caffe Mocha Cookies
VP Marketing – Mayank Shah
AGM Marketing – Kaizeen Writer
Deputy Brand Manager – Abhishek Malpure
Creative Agency – Thought blurb
Director – Sarah Dacosta
