Mumbai: The vibrant city of Mumbai witnessed a lively celebration as Bollywood actor and PartySmart Brand Ambassador Aditya Roy Kapur unveiled PartySmart Gummies, marking a groundbreaking launch in the hangover prevention category. With his signature charm, Aditya introduced the “smarter way to party,” offering a natural, safe, and convenient solution to celebrate responsibly without the dreaded aftereffects.
As India’s leading brand in the Hangover Prevention Category, PartySmart is taking a bold step forward by launching its innovative Gummies format, a fun and easy-to-consume alternative that appeals to modern, on-the-go lifestyles. The new PartySmart Gummies, along with the brand’s existing capsules, are infused with a blend of natural ingredients like dates, grapes, and more, clinically proven to be safe. The product supports liver health and helps prevent the build-up of acetaldehyde in the liver, effectively curbing hangover symptoms. Whether taken before, during, or after drinking, PartySmart Gummies offer a simple and enjoyable way to ensure a responsible social drinking experience.
Aditya Roy Kapur, the Party Guru and face of PartySmart, shared his excitement at the event, saying, “I’m so excited to be a part of this incredible PartySmart event, where we’re all about enjoying the best moments while making sure we party smart. PartySmart is a game-changer for anyone who wants to have a fantastic time at social events without worrying about the unpleasant after-effects. It’s not just effective, but a great way to ensure you can celebrate responsibly whether it is in the form of capsules or gummies. I’m thrilled to be the face of a brand that promotes a balanced lifestyle and encourages people to make the most of their celebrations—without compromising their well-being.”
Rajesh Krishnamurthy, Business Director at Himalaya Wellness, emphasized the brand’s commitment to wellness, stating, “As a company, we have always been committed to delivering products that blend nature with science, ensuring wellness and care for our consumers. PartySmart is a perfect reflection of this philosophy, clinically proven to be safe, support liver wellness, empowering people to enjoy their celebrations responsibly without compromising their well-being. We are proud to lead the way in redefining how we approach wellness in our everyday lives, and this launch is a testament to our commitment to innovation and care.”
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, also shared her excitement, saying, “We are thrilled to have hosted our first big PartySmart event, which truly embodies the spirit of celebrating responsibly while having the time of your life. The Gummies are crafted to provide consumers with confidence that they can celebrate responsibly while prioritizing their health and wellness. Aditya’s energy, charm, and approach to balanced living align perfectly with what PartySmart stands for. Together, we’re redefining the way people party—making every celebration not just fun but also smart in every way.”
The launch event was a lively affair, with Aditya engaging with attendees about the importance of smart partying and how PartySmart helps support wellness. PartySmart Gummies are now available for purchase at leading e-commerce platforms, Q-commerce, and offline stores, providing consumers with a convenient, healthy option for a smart celebration.
