Mumbai : hotstar, has recorded more than 110 million views for the Indian Premier League 8 (IPL 8) till date. In comparison, the entire 2014 edition of the tournament registered 62 million views on starsports.com, last year.
With 13 million views for Pepsi IPL 2014 at a similar point in the tournament last year, hotstar has registered an 8.5 times of growth in viewership.
hotstar is streaming all the 60 games of IPL, as well as original sports shows including a made-for-digital pre-show ’20-Minute 20-Second Twenty20′ as well as a weekly show ‘Juicy Half Volley’, that has gained in popularity since its launch during the ICC Cricket World Cup 2015.
hotstar, with content across sports, TV shows and movies in seven languages, was launched on February 1, 2015. With more than 15 million downloads, the application has witnessed the fastest adoption compared to any digital service in the world.