Monday, July 14, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Percept Live announces Digital Music Show ‘Castrol Power1 Ultimate Sunburn NYE 2020’

The ‘Sunburn NYE 2020’ Event is presented by Castrol Power1 Ultimate and exclusively partnered with Facebook.

by MN4U Bureau
December 26, 2020
in Featured, Events
Reading Time: 3 mins read
A A
Percept Live announces Digital Music Show ‘Castrol Power1 Ultimate Sunburn NYE 2020’
Share Share ShareShare

Percept Live, creators of Sunburn, Asia’s biggest electronic dance music festival, announced ‘Castrol Power1 Ultimate Sunburn NYE 2020’, a digital New Year’s Eve edition that will be streamed live on the evening of 30th & 31st December 2020 on the Sunburn Facebook platform to fans around the globe. The most awaited ‘Castrol Power1 Ultimate Sunburn NYE 2020’ power-packed show will feature leading global DJs KSHMR & Nucleya perform alongside popular local artists based across India.

ADVERTISEMENT

The mega Digital Music Show – ‘Castrol Power1 Ultimate Sunburn NYE’ will be a Live Stream event offering a 360-degree virtual feel of an on-ground Sunburn event inclusive of a massive Stage, SFX, vibrant Visuals, dynamic LED effects and state-of-the-art AV streamed into the comfort and safety of fans homes. The 2 day event will span over 6 hours of electrifying music with Global Headliners KSHMR and Nucleya. Support Acts will include Teri Miko, Progressive Brothers, Sartek and Greff.

Asia’s Biggest Music Festival ‘Sunburn’ has exclusively partnered with the World’s Biggest Social Media Platform Facebook to present the Digital Edition of the ‘Ultimate Sunburn NYE 2020’ in an effort to reach out to a wide geographical fan base. The ‘Castrol Power1 Ultimate Sunburn NYE’ Show will be streamed live from 9.00 PM onwards on 30th & 31st December 2020 and broadcast over the Sunburn Facebook handle to reach over 2.5 Million fans around the world.

KSHMR whose original name is Niles Hollowell-Dhar has always had a strong connection to his Indian roots. His father came to USA from Kashmir, India — where the moniker KSHMR was derived at the age of 25. Having ascended DJ Mag’s Top 100 chart to number 12 in 2020, KSHMR had visited Mumbai to perform in front of ecstatic fans at the Sunburn Holi Bash earlier this year.

Popular artist Nucleya performed at the Sunburn Arena Tota Myna Album Launch in 2018 which saw thousands of fans throng the shows across Mumbai, Bengaluru, Guwahati, Chennai, Jaipur and Kochi. The whirlwind six city album launch tour was touted the biggest-ever tour made by an independent artist in India and the number of fans attending every show endorsed the same.

Music Artist, DJ & Producer Teri Miko said, “December is that month of the year when everyone is out to celebrate. Considering our current situation this is a brilliant initiative by Sunburn Festival to bring NYE to every house in the country and beyond. I have made a very special set for you and I really wish we could have celebrated together on this day. Nevertheless this is going to be an unforgettable experience created by Sunburn Festival with all your favourite artists bringing in a hopeful 2021.”

Sandeep Sangwan

Sandeep Sangwan, Managing Director, Castrol India Limited said, “Since its inception, Castrol has always come up with unique ways to anticipate and stay ahead of ever-evolving consumer preferences through advanced technologies. It is with this pioneering spirit to delight our customers that Castrol Power1 Ultimate is happy to present Sunburn NYE 2020. As the biking enthusiast shares a high affinity to music, this association was a natural fit. Designed specifically for bikers who enjoy the thrill of riding, the newest member of the Castrol family, Castrol Power1 Ultimate, is committed to delivering ultimate performance, thus extending our vision to make tomorrow bigger for our consumers.”

Amin Lakhani
Amin Lakhani

Amin Lakhani, Chief Operating Officer, Mindshare South Asia said, “At Mindshare, we always strive for the best for our clients so it’s incredible to see our long-standing commitment with Castrol end this year with a high note through the Ultimate Sunburn, one of the biggest music festivals the country has seen. Considering the current times, I’m personally looking forward to see and enjoy this year’s event!”

Karan Singh

Karan Singh, COO, Percept Live said, “We are excited to partner with Castrol. Both Sunburn and Castrol represent innovation, ingenuity and high octane energy to have emerged as a brand favourite among Millennials and Gen Z. This robust partnership will enable us to further raise the bar and offer our fans a terrific musical experience like never before. We are thrilled to have legendary artists KSHMR and Nucleya headlining our NYE 2020 event. Over the past 10 months we have invested heavily in creative innovation and digital technology to stay ahead of the virtual events curve while ensuring the sanctity, entertainment quotient and ‘Live, Love, Dance’ philosophy of the Sunburn brand. While nothing compares to the joy of sharing a musical extravaganza as a community on-ground on New Year’s Eve, the Sunburn NYE 2020 digital show will ensure that fans get the best of the Sunburn musical experience while ringing in the New Year with their loved ones in the safety of their homes.”

The ‘Sunburn NYE 2020’ Event is presented by Castrol Power1 Ultimate and exclusively partnered with Facebook.

Tags: Amin Lakhani Mindshare South AsiaCastrol Power1 Ultimate Sunburn NYE 2020Karan Singh Percept LivePercept LiveSandeep Sangwan Castrol India

RECENT POSTS

IIGC declares December 2nd as World Influencer Day at 3rd Chapter in Bangalore
Events

IIGC declares December 2nd as World Influencer Day at 3rd Chapter in Bangalore

July 1, 2025
0

Bangalore: The Indian Influencer Governing Council (IIGC) marked a major milestone in India’s creator economy with the successful completion of...

Read more
Kerala’s business icons and top entrepreneurs converge at Dhanam Business Summit 2025
Events

Kerala’s business icons and top entrepreneurs converge at Dhanam Business Summit 2025

June 30, 2025
0

Kerala's top businesspeople, including the heads of some of the Rs 1000+ crore companies and patriarchs of major family-run businesses,...

Read more
World Super Kabaddi League looks to take the sport around the world next year
Events

World Super Kabaddi League looks to take the sport around the world next year

June 30, 2025
0

MUMBAI: SJ Uplift Kabaddi Pvt Ltd, the exclusive rights holder for both the World Super Kabaddi League (WSKL) and the...

Read more
Neeraj Chopra Classic Secures Widespread Brand Partnerships
Events

Neeraj Chopra Classic Secures Widespread Brand Partnerships

June 26, 2025
0

Mumbai: The Neeraj Chopra Classic – India's first global javelin competition that will see the world’s best athletes go toe-to-toe...

Read more
NDTV India Presents Creators Manch: A Celebration of India’s Creative Soul
Events

NDTV India Presents Creators Manch: A Celebration of India’s Creative Soul

June 25, 2025
0

Mumbai: This summer, NDTV India brings together some of the most loved and influential voices of our time at its...

Read more
The Restored, Uncut 50th Anniversary Version of Sholay to Premiere in Bologna
Events

The Restored, Uncut 50th Anniversary Version of Sholay to Premiere in Bologna

June 23, 2025
0

Bologna, Italy: Ramesh Sippy’s Sholay, widely regarded as the greatest Indian film ever made, is set to receive a landmark...

Read more

LATEST NEWS

WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

July 14, 2025
iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025

ANALYSIS

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
Analysis

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

July 12, 2025
0

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

PEOPLE

Moneyboxx Finance appoints Raj Bans Lal as National Credit Head
People

Moneyboxx Finance appoints Raj Bans Lal as National Credit Head

July 14, 2025
0

Mumbai: Moneyboxx Finance Limited, a BSE-listed NBFC dedicated to bridging the credit gap for micro and small enterprises in underserved...

MARKETING

Bobby Deol becomes the new brand ambassador of J. Hampstead
Marketing

Bobby Deol becomes the new brand ambassador of J. Hampstead

July 14, 2025
0

Mumbai: J. Hampstead has announced celebrated actor Bobby Deol as its new brand ambassador, signaling a stylish new chapter for...

Subscribe to Newsletters

ADVERTISING

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)
Advertising

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025
0

Mumbai: iCubesWire, a global MarTech solution provider in performance, influencer, and content marketing, has announced the appointment of Shashank B....

PRINT

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections
Media

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections

June 27, 2025
0

Chennai: As Indian media house Vikatan Group approaches its centenary, Managing Director B Srinivasan is set to speak at the...

AUTHOR'S CORNER

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof
Authors Corner

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof

July 14, 2025
0

In a world where trends shift in days, algorithms evolve by the hour, and consumers are flooded with content every...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Protinex Teams Up with Bipasha Basu, Sania Mirza & Ravi Kishan for New Health Campaign

Protinex Teams Up with Bipasha Basu, Sania Mirza & Ravi Kishan for New Health Campaign

July 14, 2025
WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation

July 14, 2025
iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.