Thursday, June 12, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

PGIM India launches ELSS Fund campaign #SaveTaxCreateWealth

by MN4U Bureau
February 19, 2022
in Featured, Campaigns, Media
Reading Time: 3 mins read
A A
PGIM India launches ELSS Fund campaign #SaveTaxCreateWealth
Share Share ShareShare

Mumbai: PGIM India Mutual Fund has rolled out its latest digital campaign #SaveTaxCreateWealth with a set of two films to drive investor awareness and the adoption of ELSS Mutual Fund amongst Indian Millennials. Conceptualized by FCB Interface the film urges youngsters to choose a facility that allows them to save tax and hence maximize their take-home income and several other benefits.

ADVERTISEMENT

PGIM India was inspired to create its latest ELSS awareness campaign based on data and insights emerging from recent studies focusing on young consumers. According to the MTV Youth Study 2019, for instance, Gen Z and millennials both want to pursue wealth, but in a way that does not compromise their current lifestyle needs. They prefer smarter and new-age ways of saving but a lack of awareness comes in the way and leaves them vulnerable to tax shocks and lower take-home incomes.

Based on these insights, PGIM India conceptualized the two films that introduce young potential investors to the Equity Linked Savings Scheme (ELSS) is a smart solution to saving taxes and building an investment that provides returns.

ELSS mutual funds are the only class of mutual funds eligible for tax deduction from the total income of up to Rs. 1.5 lacs under Sec 80C of Income Tax Act 1961. One can save up to Rs 46,800** a year in taxes by investing in ELSS, and through steady investments in ELSS, one can create wealth in the long term.

Sakshi Dalela
Sakshi Dalela

Sakshi Dalela, Head-Marketing, and Communications, PGIM India Mutual Fund, explained, “While most promotional imagery for mutual funds seems to target slightly older population, syndicated research has consistently shown a growing appetite for exploring investment options among the 23-35 years age group. We are creating products and investor education around this insight to make mutual fund investment an exciting and relatable option to this new category of investors.”

Young people these days are quite adept at using their smartphones for buying things online, and being aware of various promotional offers/ schemes, they manage to save some costs as well. Tapping into this online behavior, PGIM India created two films.

The first film shows a boss admiring his young colleague’s habit of ordering groceries from his phone. The junior replies that it lets him get great deals on all kinds of things. Just then, the young man gets a text informing him that his salary has been credited to his account. He is shocked to find that the salary has been cut. The boss then explains to him that if he doesn’t want his salary to be cut for tax, he should invest in ELSS.

Continuing in the same vein as the first film, the second film too features the same boss seen in the previous ad, this time with a different young colleague. The boss orders a biryani from a food delivery app on his phone. The youngster notices that he hasn’t added a coupon code and tells him he could’ve saved some money that way. Just then, the young man’s phone buzzes with a text informing him that salary has been credited to his account. He too, is taken aback to see how little salary he is receiving this month. When he shows the amount to his boss, the boss explains that tax has been cut from his salary. He then advises the youngster to invest in ELSS, to avoid such a situation in the future.

Both the films highlight the benefits of investing in ELSS in a way that is quite relatable to younger consumers.

Film Credits

Agency: FCB Interface

Production house: Fuel Content

Director & Editor – Sandeep Salariya

Production House – Fuel Content

Senior Producer – Ganesh B Iyer

DOP – Harpreet Singh

Grade and Online – Adolf D’Souza

Music – Dibbl Studios

VO Artist – Nilesh Sharma

Tags: #SaveTaxCreateWealthPGIM India Mutual FundSakshi Dalela

RECENT POSTS

ELIVAAS launches heartfelt Father’s Day campaign encouraging families to create #NewMemoriesWithDad
Campaigns

ELIVAAS launches heartfelt Father’s Day campaign encouraging families to create #NewMemoriesWithDad

June 12, 2025
0

Mumbai: ELIVAAS has unveiled a moving Father’s Day campaign titled “Rekindle the Bond with Your Dad,” encouraging families to pause...

Read more
Malika Malhotra Joins NDTV as Part of Editorial Leadership Expansion
Media

Malika Malhotra Joins NDTV as Part of Editorial Leadership Expansion

June 12, 2025
0

Mumbai: NDTV has announced the addition of anchor-reporter Malika Malhotra to its editorial line-up, further strengthening its commitment to credible,...

Read more
India First, India Today’s Trusted News Show, Targeted by Fake Video — Here’s the Truth
Media

India First, India Today’s Trusted News Show, Targeted by Fake Video — Here’s the Truth

June 11, 2025
0

Mumbai: A misleading video circulating on social media falsely claims that Pakistan hacked India Today TV during a live broadcast...

Read more
Allana strengthens Pet Food Play with Soha Ali Khan and Avneet Kaur on Board
Campaigns

Allana strengthens Pet Food Play with Soha Ali Khan and Avneet Kaur on Board

June 11, 2025
0

Mumbai: Allana Consumer Products Ltd. (ACPL), part of the 160-year-strong Allana Group, has unleashed a playful, pet-forward marketing push with...

Read more
Manorama News Unveils Bold New Brand Identity: "Neril Kaanam" Campaign Gains Momentum Across All Platforms
Media

Manorama News Unveils Bold New Brand Identity: “Neril Kaanam” Campaign Gains Momentum Across All Platforms

June 10, 2025
0

Kerala: Manorama News, Kerala's most trusted Malayalam news source, has announced the continued success of its strategic brand evolution, marked...

Read more
Ravi Krishnan launches Abler Sports & Entertainment to redefine the Global Sportainment Landscape
Media

Ravi Krishnan launches Abler Sports & Entertainment to redefine the Global Sportainment Landscape

June 10, 2025
0

Mumbai: Sports marketing pioneer and entrepreneur Ravi Krishnan today announced the launch of Abler Sports & Entertainment (ASE, pronounced ‘ACE’)...

Read more

LATEST NEWS

Disney and Universal Sue Midjourney Over AI-Generated Copyright Infringement

Disney and Universal Sue Midjourney Over AI-Generated Copyright Infringement

June 12, 2025
The Reppro wins PR, Social Media, and Performance Marketing Mandate for Western Australian Certificate of Education (WACE) in India

The Reppro wins PR, Social Media, and Performance Marketing Mandate for Western Australian Certificate of Education (WACE) in India

June 12, 2025

ANALYSIS

Influencers, short-form videos, and messaging disrupt offline retail in India: Meta
Analysis

Influencers, short-form videos, and messaging disrupt offline retail in India: Meta

June 12, 2025
0

Mumbai: In a fast-evolving retail landscape, a new Meta-commissioned study by GWI reveals how digital touchpoints like influencers, short-form videos,...

PEOPLE

Redington appoints Ramesh Natarajan and Rajat Vohra in key roles
People

Redington appoints Ramesh Natarajan and Rajat Vohra in key roles

June 11, 2025
0

Chennai: Redington Limited has announced key senior leadership appointments as part of its strategic restructuring initiative aimed at enhancing regional...

MARKETING

Kisah secures ₹13 Crore to scale Offline and D2C Presence across India
Marketing

Kisah secures ₹13 Crore to scale Offline and D2C Presence across India

June 12, 2025
0

Mumbai: Kisah Apparels, a homegrown men’s celebration and ethnicwear brand, has raised ₹13 crore in a Pre-Series A funding round...

Subscribe to Newsletters

ADVERTISING

Havas Media elevates Ramsai Panchapakesan, Binu Thomas, and Manish Sharma to Key Leadership Roles
Advertising

Havas Media elevates Ramsai Panchapakesan, Binu Thomas, and Manish Sharma to Key Leadership Roles

June 12, 2025
0

New Delhi, June 12: Havas Media India has announced a series of senior leadership elevations across its investment and business...

PRINT

Forbes India Celebrates 16 Years with Landmark Anniversary Issue, Exploring the Power of Disruption
Print

Forbes India Celebrates 16 Years with Landmark Anniversary Issue, Exploring the Power of Disruption

May 27, 2025
0

Mumbai: Forbes India commemorates its 16th anniversary with a special collector’s edition themed ‘Disruption’, spotlighting the transformative forces reshaping India’s...

AUTHOR'S CORNER

Imteyaz Ansari Azmarq
Authors Corner

How AI Handles Product Discovery, Upselling, and Cart Recovery Inside One Conversation Thread

June 11, 2025
0

Nowadays, consumers want more than ease of use—relevance, personalization, and timeliness at every touchpoint. All this can be achieved through...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Kisah secures ₹13 Crore to scale Offline and D2C Presence across India

Kisah secures ₹13 Crore to scale Offline and D2C Presence across India

June 12, 2025
Disney and Universal Sue Midjourney Over AI-Generated Copyright Infringement

Disney and Universal Sue Midjourney Over AI-Generated Copyright Infringement

June 12, 2025
The Reppro wins PR, Social Media, and Performance Marketing Mandate for Western Australian Certificate of Education (WACE) in India

The Reppro wins PR, Social Media, and Performance Marketing Mandate for Western Australian Certificate of Education (WACE) in India

June 12, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.