Pinaki Dutt joins the Coca-Cola Company as Global Senior Director – Tools and Protocols, Strategy and Insights.As part of his new assignment, Pinaki Dutt, will be relocating from Singapore to Atlanta
He left MediaCom after 13 years of stint, where he was the Global Head of applied connected intelligence at MediaCom based out of Singapore. He joined MediaCom in 2006 as associate director of Asia-Pacific, moving from research firm Ipsos where he was associate director for advertising research based out of Guangzhou, China. He had previously worked for Nielsen and TNS across India and the Philippines.
Dutt said, “I came from a research and consultancy background, before Mediacom. The nature of my role within Mediacom was consumer insights and business intelligence – working with key clients and creating new frameworks and solutions. It is a very exciting opportunity which is why I have left a very settled, happy and comfortable job to move halfway across the world for a different role in a different company.”
“Every agency has good business and people. I was fortunate at MediaCom to get people who were absolutely amazing and mentors as well. It was very inspiring to work with them. My global role allowed me to interact and learn from markets and people across the world.” he added
Media Com Asia-Pacific CEO Mark Heap said,“Penki has been a valuable member of our regional and global team since joining us 13 years ago. During his time with us, he led our global Hofstede Cultural Connections project which has been extremely successful in helping us and our clients understand the underlying cultural dynamics that influence communications effectiveness.
“His commitment, drive and passion to MediaCom, his team and clients has been exemplary. I know that he will be missed and on behalf of all of us at MediaCom and I’d like to wish Pinaki the very best for the future. We are beyond thrilled for him and his new role at one of the world’s most prominent brand marketers.” Added Mark
During his days with Mediacom Dutt also worked with neuro-practitioners to decode the brain and its nuances for consumer behaviour and decision making dynamics.