Mumbai: PinkVilla has launched Instagram & Facebook AR Filter for the festive season of Diwali and has partnered with Digital Cinthamani.
PinkVilla launched this AR experience that aims to drive engagement and fun for the audience recreating an immersive user experience, for the festive season symbolizing from dark to merrier times ahead. The AR story filter was hugely received by the audience with a whooping number on the impressions and usage.
Commenting about this digital activation, Sanket Vora, Sr. Manager Operations– PinkVilla added, “As a brand, we always look for interesting and innovative ways to communicate audience. With an immersive filter like Festive Smile, we had the chance to leverage Facebook & Instagram Augmented Reality Filter to give fans the festivity during this pandemic, so they can have fun and share with friends too.”
Speaking about the collaboration, Ashish Sivaraman, Digital Head – Digital Cinthamani said, “Working with such a huge brand was nothing short of brilliant. The Festive AR unlocked new ideas that we could tap into and we look forward to what more is to come from PinkVilla this year.”