Mumbai: Pluckk, a pioneering digital lifestyle-focused fresh food brand, has announced its acquisition of Upnourish, one of India’s rapidly growing nutrition brands, for $1.4 million. This acquisition marks a significant milestone for both companies, enabling the development of a new nutrition-focused vertical.
Founded in 2021 by Aayushi and Kuonal Lakhapati, Upnourish, under 23BMI Life Sciences Pvt Ltd, is transforming the nutrition landscape with its award-winning meal replacement products, including smoothies, soups, and bars, along with personalized nutrition plans. Their innovative offerings address various health issues such as weight management, PCOD, diabetes, and high cholesterol.
Upnourish products are widely available across India on major platforms like Amazon, Flipkart, Reliance Freshpik, and Godrej Nature’s Basket. Notably, Upnourish is the only Indian meal replacement brand with a diverse range of smoothie flavors, including Double Chocolate, French Vanilla, and Mango.
On the other hand, Pluckk redefines the farm-to-table experience by providing over 300 products, such as fruits, vegetables, meal kits, juices, dips, and salads, directly to consumers without intermediaries. The brand ensures the freshest, highest-quality produce through innovative practices like ozone-washing and traceability.
Commenting on the acquisition, Pratik Gupta, CEO, Pluckk said, “We are taking our commitment of providing the best quality fresh food to Pluckk’s customers to the next level by adding a nutrition dimension. We are thrilled to welcome Upnourish into the Pluckk family as this move directly benefits Pluckk customers. Their products have truly transformed the lives of their customers by making it easy to solve on-the-go nutrition needs through their meal replacement smoothies, soups and bars.”
Kuonal Lakhapati, Business head & Co-Founder, Upnourish, added, “India’s share in the global nutrition category is poised to grow by 6X from 2% to 12% by 2029. We are thrilled to join hands with Pluckk in this exciting new chapter. Pluckk’s commitment to delivering clean, fresh, high-quality produce, combined with Upnourish’s innovative and convenient nutritional products, positions us to make people leaner, fitter, and bolder.
Aayushi Lakhapati, Chief Nutritionist &Co-Founder, Upnourish, further added, “With our current hectic lifestyles, the vast majority of people do not prioritize nutrition.We are solving this nutritionproblem through easy-to-use and tasty meal replacement smoothies, soups, and bars in several exciting flavoursthat are convenient and accessible to all. With Pluckk’s commitment to clean and fresh produce, Upnourish will elevate their offering thereby enabling holistic health to a much largeraudience.”
Pluckk caters to major urban areas such as Delhi, Mumbai, Bangalore, and Pune, providing fresh produce through leading online and offline retailers like Amazon, Nature’s Basket, Swiggy, Zepto, and Blinkit. By establishing direct links between farmers and consumers, Pluckk delivers over 2 million products monthly to 500,000 households.
