• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, April 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

POCO unveils its new identity in a quirky campaign by DDB Mudra

by Editorial
March 17, 2021
in Brand Stories, Featured
2 min read
POCO unveils its new identity in a quirky campaign by DDB Mudra
Share Share ShareShare

New Delhi: POCO India, the country’s leading online smartphone brand, has launched its new brand identity ‘Made of Mad’, in a fun campaign created by DDB Mudra. This series of quirky films featured the new mascot, conveying the brand story with unconventional and edgy visuals. The campaign goes beyond just being a showcase of the superlative specs of the phone and highlights the brand ideology.

The booming yet crowded smartphone category is guilty of sameness. Sameness in devices, in advertising, in specs, in looks, and in positioning. To break through the clutter and appeal to the psyche of millennials and Gen Z, the key was to use unconventional visuals and storytelling devices that could leave a lasting impact in a world of high voltage celebrity endorsements.

Raghav Chitra
Raghav Chitra

Talking about the new brand identity, Raghav Chitra, Marketing Lead, POCO India said, “Made of Mad’ is a creative rendition of what our fans and consumers can expect from a brand that imbibes a very unique, compelling philosophy behind its products. It is also a representation of our consumers who are driven by the spirit of mad: independent, ambitious, eccentric, and irreverent in their pursuit of perfection. Through this initiative, we want to build a belief system that enhances the overall POCO experience that our users find relevant.”

Vishnu Srivastav
Vishnu Srivastav

Speaking on the campaign, Vishnu Srivastav, Creative Director, DDB Mudra Group said, “The effort was to differentiate POCO clearly in the minds of the youth. Somewhere along the way, we heard from consumers that POCO must be mad to give such features at such a price. So, we wanted to celebrate this mad spirit in our own way with work that’s both eccentric and entertaining.”

The #MadeForMad campaign is live on social media.

Credits:

Creative: Vishnu Srivatsav, Sooraj Pillai, Neha Sathe, Sudhira Mendon, Murugaiya Gokul

Business: Nahum Jacob, Ajai Kumar

Strategy: Phalgun Polam, Kanukolanu Sneha

Tags: #MadeForMadDDB MudraDDB Mudra GroupPOCO IndiaRaghav Chitra POCO IndiaVishnu Srivastav DDB Mudra Group

Related Posts

BARC Week 14: Sun Tv bagged the first spot with 2267.7 of weekly AMA in the Tamil Genre
Featured

BARC Week 14: Sun Tv bagged the first spot with 2267.7 of weekly AMA in the Tamil Genre

by Aboli Kadam
April 17, 2021
0

The Broadcast Audience Research Council (BARC) shared its report of week 14 (3rd April 2021 – 9th April 2021). In...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA
Featured

BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

by Neethu
April 17, 2021
0

The Broadcasting Audience Research Council (BARC) released data for Week 14. Among the Top Channels across the genre and all...

Read more
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021
Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager - India, Verizon Media

Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager – India, Verizon Media

April 13, 2021
Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy - Voiro

Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy – Voiro

April 13, 2021
Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

April 12, 2021

Subscribe to Newsletters

Trending

Straight Talk with Krishnan Kutty – Business Head of Star Vijay
Featured

Straight Talk with Krishnan Kutty – Business Head of Star Vijay

by Editorial
September 11, 2017
0

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

December 19, 2018
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

April 12, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.