POGO, India’s homegrown kids’ entertainment channel, today announced the launch of ‘ New Big Picture’, a first-of-its-kind content format that brings iconic characters in a mini-series format, for Indian viewers in six languages – Hindi, Tamil, Telugu, Kannada, Malayalam, and Marathi.
Developed by combining engaging plots and a weekly format, ‘Big Picture’ will provide young viewers with an hour-long three-part feature of content.
Speaking about the launch of ‘Big Picture’, Uttam Pal Singh, South Asia Head – Kids Cluster, Warner Bros. Discovery, said, “Since the beginning, POGO has strived to introduce stories in varied formats reflecting the joy of being a kid along with the heart of riveting narratives. ‘Big Picture’ is our endeavour to draw fans into the world of popular characters in a never-before format that will excite young viewers for more every week. We are sure that POGO’s fans will love the ‘Big Picture’ that premieres with the blockbuster tales of India’s most celebrated animated character Chhota Bheem.”
Kickstarting the ‘Big Picture’ slate is POGO’s ‘Chhota Bheem’ with the ‘Chhota Bheem: Kirmada Ka Keher’. Bheem and his friends will take fans on new adventures with the upcoming parts of the mini-series on Sunday, March 5, at 11:30 AM, followed by repeats over the week.
“Chhota Bheem has received tremendous support from the audiences as an original animated cartoon series on par with international shows in terms of popularity in India,” said Rajiv Chilaka, Founder and CEO, Green Gold Animation.
“Our deep-rooted stories have regaled kids over the years. We are exhilarated to unveil a fresh slate of ‘Chhota Bheem’ stories with POGO’s exciting ‘Big Picture’ format,” he added.
Watch the promo here: