Posterscope, the OOH agency of dentsu India, has announced the appointment of Pallavi Patil as Vice President – Strategy.
She will report to Imtiyaz Vilatra, Managing Director, Posterscope India. She will oversee clients nationally and handle strategy across OOH, retail, activation, and rural marketing verticals.
With a career spanning over 18 years, Pallavi has worked with Kinetic Worldwide (GroupM), TNS (Kantar), Nielsen, Confederation of Indian Industry (CII) & Force Motors.
Prior to joining dentsu, Pallavi was leading strategy as AVP at Madison OOH.
On the appointment, Vilatra said, “We are thrilled to have Pallavi as part of the Posterscope family. With her wealth of experience and knowledge, I am confident she will bring a lot of value with fresh insights and ideas. I would like to welcome her on board and am certain she will be instrumental to further scale our growth momentum.”
Patil added, “Embracing new opportunities, I step into this position with elation as I join Posterscope India. With experience as my guide, I am ready to contribute, learn, and thrive with the team in this exciting journey of growth and innovation.”
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