New Delhi : Prasar Bharati has extended the timeline seeking recommendations for ‘DTT Business Model for Transition from Analogue to Digital Terrestrial TV Transmission in India’ to 15 January, 2015.
Interested third party agencies who have prior experience in broadcasting and DTT roll out are requested to submit their proposals comprising technical and financial aspects.
Prasar Bharati had planned to formulate a Preliminary Project Report (PPR) on the roadmap for rollout of its proposed DTT service. India has adopted DVB-T2 & T2-lite standard for its DTT network and Prasar Bharati is in the process of installing 63 transmitters across the country.
The last date for submission of proposals has been extended from 22 December, 2014 due to inadequate response, said Prasar Bharati on its website.
Prasar Bharati has planned to chalk out an appropriate business strategy and model to optimise opportunities in digital terrestrial TV transmission space. Business model will include World Broadcast Scenario: Key Learnings; Broadcast Scenario in India – DTH Vs Cable Vs Terrestrial; Roll-out Strategy: Identification of Key Markets and Audiences; Content Availability and Suitability for DTT, Bouquet Composition; Content Choices: National/Regional/Local and Content Tiers: FTA & Scope for Value Added Services.