New Delhi : In line with the recent announcement made by Information and Broadcasting Minister Prakash Javadekar, in which he articulated on enhancement of the quality of Doordarshan programmes by appointment of Creative Head, Prasar Bharti board has reacted in this direction on its 156th board meeting.
The Board has authorised the search and selection committee headed by Prasar Bharati Chairman A Surya Prakash to select suitable professionals for the roles of Chief Content Officer and Channel Heads on a contract basis.
The board desired that suitable professionals may be identified with 15-20 years or more of experience in broadcasting with specialisation in news/culture /arts /entertainment/sports and other genres of relevance to public broadcasting, having held leadership roles over the last five years, preferably at a large network with responsibility for one or more channels with a nationwide viewership footprint.
It was also indicated at the meeting that identified professionals must be tuned into the goals and responsibilities of the Public Broadcaster as mandated by Parliament, a statement by Prasar Bharati said.
While the Chief Content Officer will be responsible for the content/creative functions and operations across the Doordarshan network (National and regional channels) in line with the goals and objectives of Prasar Bharati, the Channel Heads are expected to manage individual channels in line with the Content and Channel Strategy.
With this restructuring Prasar Bharati intends to induce professionalism into its content and creative functions in line with state of the art trends, production values and industry best practices, the statement said.