Mumbai: The Honorary Consulate of The Republic of Maldives in Mumbai has rolled out a digital campaign conceptualized by Prem Associates Advertising and Marketing Mumbai to promote the paradise country, Maldives, and spread the word amongst a broader audience that it is now both affordable and accessible.
The campaign features Prateik Babbar, the goodwill ambassador for the Honorary Consulate of the Republic of Maldvies, Mumbai who has shot various concepts promoting the diverse range of activities available and unique to this amazing country. There will be about 6 videos in the campaign.
They will also conduct a contest where the audience will get to upload a 30 second fun video on the theme “Why you love Maldives” and the 3 best videos will win a couple tickets to Maldives.
The online campaign by Prem Associates Advertising and Marketing gives a message about Maldives’ ability to offer an experience which will last for a lifetime for the visitors. The campaign will also highlight the destination targeting Indian audiences to visit Maldives and make it an extraordinary destination for leisure.
Shalin Tandon, Honorary Consul for the Republic of Maldives, Mumbai said, ” Prateik Babbar has partnered with us as a Goodwill Ambassador for Maldives to bring out how Maldives is also a very accessible and affordable tourist destination. Under the “Love Maldives” social media campaign we desire to enhance the appreciation of this wonderful destination. During the contest we will be distributing various prizes to participating entries. At the end of this exciting campaign we will be announcing three lucky couple-winners to travel and experience Maldives. So keep your spirits high, pack your bags and be ready to participate.”
Babbar said, “I am working with the Honorary Consulate of Mumbai as a part of the digital campaign to grow tourism in Maldives. I am participating as the Goodwill Ambassador and I am honored to have this opportunity to work with this beautiful Country.”
Pranav Premnarayen, Prem Associates Advertising & Marketing said, “Keeping the Communication Objective alive, we have come up with a series of fun and informative videos to connect this beautiful paradise with the Indian Audience (Youngsters, Corporates, Housewives alike ). It’s truly a delightful experience for anyone to take up this opportunity, which may lead you and your partner travelling to Maldives. So check the Website and upload your video today.”