Mumbai : Da Vinci Learning, a premiere HD Educational channel from Joint Venture between German media company Da Vinci Media and Raghav Bahl-promoted Quintillion Media has announced its formal launch in India, extending its global footprint across more than 100 territories spanning three continents.
Da Vinci Learning is a fun educational television channel for the whole family and will offer award winning knowledge programming and documentaries to Indian audiences, with a special focus on curious young minds. The channel aims to offer safe and quality entertainment for the entire family.
Da Vinci Learning has dedicated itself to transforming learning into a thrilling experience for the entire family, through on-air programming and engaging educational tools. The channel is targeted at 6-12 year olds and their families as it aims at offering programming and content that makes “astounding scientific ideas understandable, arouse curiosity, spark conversation and motivate viewers to continue uncovering the mysteries of the universe.”
The channel’s programming covers a wide array of topics, ranging from physics and chemistry to history and nature, and makes complex subjects understandable in an entertaining way. DaVinci Learning turns TV watching from passive observation into a meaningful experience, helping children develop various skills early on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together. With its non-violent programmes, the channel creates a safe environment for younger viewers.
Speaking at the launch, Ferdinand Habsburg, Founder and CEO of Da Vinci Media, said, “It is an exciting phase in the journey of Da Vinci Learning. India has always been a key priority market for us and the time has now come to showcase our differentiated programming, aimed at triggering creative young minds bubbling with talent and curiosity to do more. Our association with The Quint will help the channel to effectively increase and strengthen our foothold in the country by offering meaningful and creative content to the Indian audiences.”
Commenting on the launch, Raghav Bahl, Co-founder and Chairman of The Quint, said, “While Da Vinci Media brings expertise in knowledge-based programming content, this JV helps us to further expand, drive synergies and diversify our digital content portfolio.”