Thursday, March 23, 2023
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Prescience: What 2023 holds for the jewellery consumer – Rupesh Jain, Candere by Kalyan

Current generation of customers pivoting towards design-led and high-on-style jewellery, as a result of societal and perceptual shift towards individuality, says the author.

by Guest Column
January 11, 2023
in Exclusive, Featured, Prescience 2023
Reading Time: 2 mins read
A A
Prescience: What 2023 holds for the jewellery consumer – Rupesh Jain, Candere by Kalyan
Share Share ShareShare

Over the years, the jewellery industry has evolved rapidly by understanding customer preferences and adopting measures to address the need of the hour. According to the Indian Bullion and Jewellers Association, the sale of gold increased by 30 per cent during Diwali, despite the Covid19 challenges. With retailers looking to diversify their product lines and customer demographics and behaviour encouraging the industry’s success, this dramatic comeback is only expected to improve in 2023.

Let’s explore the landscape of the jewellery sector in 2023. 

Trendy and accessible jewellery 

The current generation of customers is pivoting towards jewellery that is design-led and high on style. This profound change is a direct result of societal and perceptual differences that have led to jewellery becoming a symbol of individuality and style. Weddings and family gatherings have given way to more commonplace occasions like work, coffee dates, etc. This recent flurry of occurrences necessitates the production of jewellery items that have a feeling of wearability today. As a result, customers prefer to purchase jewellery that is more trendy, stylish, and uniquely created for daily use. 

Tech-enabled jewellery making 

Tech-enabled jewellery brands are gravitating towards reviving and renovating the styles and concepts and delivering exceptionally well-designed and stylish products. As a result, tech-driven jewellery brands are providing buyers endless unique designs, and just-in-time production. The innovations and exceptional measures the jewellery brands take are thus revolutionising the customer experiences altogether. 

Omni-channel experience 

With the growth of multi-channel jewellery shopping, customers can now explore, compare, and make purchases through various channels, including online, in-store, and even from the convenience of their home, with services like “Virtual try-on”, “Try at Home” services. Jewellery brands with an omni-channel strategy offer a customised customer experience and maximise shopper convenience by implementing a unified inventory management system, unique pricing, fulfilling orders, delivering goods,

providing loyalty programmes, and offering discounts. The flawless channel integration advances meaningful customer education, interaction, and experience, eventually forming brand identity. 

Tailored customer experiences 

Consumers’ expectations are evolving toward more simplified purchasing habits with built-in ease and genuine brand experiences. Hence, jewellery brands are facilitating a transition to provide customers with a hassle-free, accessible, enjoyable, and customisable customer experience. Brands provide immersive, high-definition experiences such as 360-degree product videos and Augmented Reality that combine customisation, narrative and technology to allow customers to interact with jewellery products. These technologically driven interactions create immersive cross-channel experiences, revolutionising the consumer’s buying of jewellery. 

Conclusion 

In 2023, the jewellery industry is expected to evolve customer experiences with technology adoption. Manufacturers are going to come up with designs which are unique and resonate with the personality of an individual. The unique campaigns and marketing initiatives will also help draw more customers and contribute towards the industry’s growth.

(The author is Founder & CEO, Candere by Kalyan Jewellers.)

Tags: Candere by KalyanOmni channelRupesh Jain

RECENT POSTS

Art-E appoints Vibhor Gulati to head operations in Mumbai

Art-E appoints Vibhor Gulati to head operations in Mumbai
by MN4U Bureau
March 22, 2023
0

Art-E Mediatech, a Delhi-based integrated marketing and technology agency, has appointed Vibhor Gulati to lead operations in Mumbai. The agency...

Read more

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness
by MN4U Bureau
March 22, 2023
0

According to the recently released WARC Rankings 2023, Wavemaker India has climbed up from fifth to first place, becoming the...

Read more

LATEST NEWS

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

March 22, 2023
Raptor PR appoints Craig Chapple as Head of Content

Raptor PR appoints Craig Chapple as Head of Content

March 22, 2023

ANALYSIS

Ranveer Singh surpasses Virat Kohli to become 2022’s most valued celebrity: Report
Analysis

Ranveer Singh surpasses Virat Kohli to become 2022’s most valued celebrity: Report

by MN4U Bureau
March 21, 2023
0

Bollywood actor Ranveer Singh has surpassed Indian cricketer Virat Kohli to become 2022's most valued celebrity with a brand value...

PEOPLE

Raptor PR appoints Craig Chapple as Head of Content
Featured

Raptor PR appoints Craig Chapple as Head of Content

by MN4U Bureau
March 22, 2023
0

Raptor PR, a B2B PR agency dedicated to the global video games industry, has announced two major new client wins...

Shiprocket appoints Ankur Sarawagi as Senior Vice President, Fastrr Checkout

Shiprocket appoints Ankur Sarawagi as SVP, Fastrr Checkout

March 22, 2023

MARKETING

Rathin Lahiri joins SBI General Insurance as Head - Brand & Marketing
Featured

Rathin Lahiri joins SBI General Insurance as Head – Brand & Marketing

by MN4U Bureau
March 22, 2023
0

SBI General Insurance has announced the appointment of Rathin Lahiri as the Head of Brand & Marketing. Prior to this,...

Subscribe to Newsletters

ADVERTISING

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness
Advertising

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

by MN4U Bureau
March 22, 2023
0

According to the recently released WARC Rankings 2023, Wavemaker India has climbed up from fifth to first place, becoming the...

Sociapa bags digital mandate for Pansari Epicure

Sociapa bags digital mandate for Pansari Epicure

March 22, 2023
Dheeraj Sinha and Aditya Kanthy named Jury for WARC Awards for Effectiveness 2023

Dheeraj Sinha and Aditya Kanthy named Jury for WARC Awards for Effectiveness 2023

March 22, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist