Mumbai: Prime Video has said that it collaborated with over 30 brands to build awareness about Ivory poaching. Set in the forests of Kerala and the concrete jungle of Delhi, Amazon Original series, Poacher is an eco-thriller currently streaming on Prime Video. Crafted by Emmy Award-winning filmmaker Richie Mehta, the series is based on true events and unearths the investigation into India’s largest ivory-poaching syndicate in 2015, serving as a poignant reminder of the plight of our majestic elephants.
The activation over the weekend saw the disappearance of elephants from the logos of noted brands like The Times of India and the Flying Elephant restaurant at the Park Hyatt, Chennai. Over 30 brands chimed in and joining the conversation, urging consumers to speak up for elephants before they disappear.
Brands, including Asian Paints, Make My Trip, Dabur, The Bombay Store, Spice Jet, Shaadi.com, Rapido, BoAt and many others, joined forces with Prime Video. Together, they looked to amplify the message of Poacher.
While Make My Trip spoke about responsible traveling and how our jungles are sacred and incomplete without elephants, Asian Paints went one step further by sharing an ivory shade card, stating that inspiration can come home in ways other than poaching. Education brand, Unacademy chimed in, sharing that the world and childhood without ‘e for elephant’ are incomplete. Dental brand Toothsi joined the conversation by sharing that elephants’ smiles are worth protecting, just like ours! Dabur Hajmola added that poaching is something the brand could never digest. Rapido took a quirky route to condemn poaching, by adding drop location to where one could find Elephants. Meanwhile BoAt reminded its followers that haathi is our saathi.
