New Delhi : Mobile handsets maker Intex has announced signing Publicis Capital as its creative agency, the merged entity formed in 2010 after the merger of the Delhi based Capital Advertising with Publicis India.
Intex has roped in Publicis Capital as its creative communication partner in order to further consolidate its position in the Indian smartphone market. The mandate for the agency is to engage the youth in a manner which echoes the company’s philosophy of improving the quality of life.
Commenting on the association with Publicis Capital, Intex Director Keshav Bansal said, “We are thrilled by the market response to our innovative products which reflects in the rapid growth of our brand. I am confident that this association will not only enhance our connect with existing consumers but also increase our customer base to make Intex a household name in the country.”
Hemant Misra, Country Head & CEO, Publicis Capital, said, “We are very excited at partnering Intex in this high excitement category. The ambition and drive at Intex is infectious and we are looking forward to making waves in this category. The width of the product portfolio will enable us to engage every young person in the country that for us is the biggest challenge and the biggest source of excitement.”
Intex import shipments for smartphones were the highest by any Indian handset manufacturer. Besides, Intex had been consistently featuring among the top 3 players in the Indian smartphone market for the last six months with a share of 10%.