• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Sunday, February 5, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Publicis Communications launches Arc Worldwide in India

by Editorial
July 11, 2017
in Exclusive, Featured
Reading Time: 2 mins read
A A
Arc Worldwide in India

Share Share ShareShare

Mumbai: Publicis Communications has announced the launch of Arc Worldwide, PublicisGroupe’s brand activation and experiential shopper agency, in India. Arc will work closely with all Publicis Communications India agencies – The Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup.

Arc Worldwide specialises in creating shopper interactions with brands. Its expertise lies in crafting ideas that move people to like, share, participate, advocate and explore, thereby moving them to purchase. Arc in India will provide clients with the same core expertise through acts and activations, events, exhibitions, shopper and rural marketing and retail designacross metros and smaller towns and cities.

Saurabh Varma
Saurabh Varma

Speaking about the launch of Arc Worldwide, SaurabhVarma, Chief Executive Officer, Publicis Communications India, and Leo Burnett South Asia,said, “Arc Worldwide is a critical piece in our ambition for Publicis Communications in India. Arc will create more momentum for our ‘Power of One’ platform. With Arc Worldwide we hope to create meaningful ACTS for our clients using data and technology.”

Added Bob Raidt, Global President, Arc Worldwide,“Arc’s rapid growth is a testament to the agency’s strengths and capabilities. Our expansion to India, and merging with Leo Burnett Experience, will benefit our clients even further. This expansion, coupled with the power of all Publicis Communications India agencies, ensures that Arc can continue to stay at the forefront of the industry.”

Leo Burnett India’s below-the-line and experiential arm, Leo Burnett Experience, will now merge into Arc Worldwide. VandanaVerma, Executive Vice President at Leo Burnett Experience, will head the new entity.

VandanaVerma
VandanaVerma

Looking forward to leading the new division, Vandana Verma, Executive Vice President at Arc Worldwide said, “Arc Worldwide is one of the biggest brand activation and experiential agencies in the world, and I’m excited about the possibilities the India launch holds for us. People and their behaviour are the key pillars for Arc to create effective and meaningful brand activations. We create programs that inspire consumers to connect with brands in new ways. Our proprietary tools uncover unique insights into consumer needs and help create measurable actions that have a dynamic effect on our clients’ business.I believe the solutions we can create for clients across Publicis Communications will remain unmatched.”

Arc Worldwide currently employs over 2,000 employees in over 37 countries, working with 400 of the world’s biggest brands. In India, the agencypartners leading brands likeNissan, Huawei, Bacardi, Vodafone, ITC Foods, P&G, FCA, Bajaj, Cipla, Amazon, Viacom18, Netflix, HaagenDazs, Color Plus, SBI, and will operate on the philosophy ‘Play, Buy, Share’.

 

Tags: Arc WorldwideArc Worldwide in IndiaBob RaidtExecutive Vice President at Arc WorldwideGlobal PresidentPublicis Communications launchesPublicis Communications launches Arc Worldwide in IndiaVandana Verma

Related Posts

Colors to premiere romantic fantasy show ‘Tere Ishq Mein Ghayal’ on 13th February
Featured

Colors presents a tale of forbidden love ‘Tere Ishq Mein Ghayal’

February 4, 2023
Sebamed urges consumers to choose their products over false hopes
Brand Stories

Sebamed urges consumers to choose their products over false hopes

February 4, 2023

LATEST NEWS

Sebamed urges consumers to choose their products over false hopes

Sebamed urges consumers to choose their products over false hopes

February 4, 2023
Muthoot Finance appoints Madhuri Dixit as brand ambassador

Muthoot Finance appoints Madhuri Dixit as brand ambassador

February 4, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Nona Lifestyle onboards Ketan Jansari as Vice President
Featured

Nona Lifestyle onboards Ketan Jansari as Vice President

by Editorial
February 3, 2023
0

Nona Lifestyle has announced the appointment of Ketan Jansari as the Vice President of their managed marketplace. With a mercantile...

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

February 3, 2023

MARKETING

Muthoot Finance appoints Madhuri Dixit as brand ambassador
Featured

Muthoot Finance appoints Madhuri Dixit as brand ambassador

by Editorial
February 4, 2023
0

Muthoot Finance, a Gold Loan NBFC, has signed Madhuri Dixit as its brand ambassador. The brand also continues to have...

Subscribe to Newsletters

ADVERTISING

Aqilliz and Affine announce strategic partnership
Advertising

Aqilliz and Affine announce strategic partnership

by Editorial
February 2, 2023
0

Aqilliz, a digital marketing middleware technology company, has partnered with Affine, an AI services firm, to develop a federated learning...

Ogilvy Indonesia appoints Satish Ramanathan as MD

Ogilvy Indonesia appoints Satish Ramanathan as MD

February 2, 2023
D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.