Philippines: Manila- Publicis Groupe has announced that Ken Lingan, joins as CEO of PublicisGroupe, Philippines. Ken joins PublicisGroupe from Google Philippines where he was Country Manager.He will start in July 2019 and will report directly to Raymond Arrastia, chairman of Publicis Groupe Philippines.
“I am very happy to have Ken joining our Leadership Team in the Philippines,” Nicolas Menat, CEO of Publicis Groupe North Asia and South East Asia, said. “With this major appointment, we continue to accelerate, lead the change, in this very important market in South East Asia. Building on the quality of the expertise that we are delivering to our clients – local and global – with marketing and digital business transformation at the core of the Groupe’s offering.”
“Together with Raymond, he will be a key pillar of the Groupe’s ‘Power of One’ strategy, putting our clients at the center of our organization, seamlessly offering them best-in-class capabilities, with a relentless passion for creativity, to help them grow in a world that is moving so fast,” Menat added.
Ken has been leading Google’s initiatives in the Philippines in the past 4 years looking over the growth of Google’s online advertising business in various sectors. He has more than 16 years of experience in marketing and brand development that included senior management positions in Unilever Southeast Asia and the Gulf Region.
“I am very much impressed by PublicisGroupe’s business transformation and organizational structure which has enabled the company to put its clients at the center and to facilitate access to all its services in a seamless and integrated approach,” Ken said. “My learnings at Unilever and, more recently, at Google, show that clients want integration as they face the risk of market fragmentation today.”
“PublicisGroupe’s unique approach with the ‘Power of One’, strongly reflects a clear understanding of the need for media and creative agencies to be more integrated into the other specializations in order to leverage and benefit from their diverse assets operating under one single organisation,” he stated. “I am excited to be part of PublicisGroupe Philippines, and I look forward to working with such a dynamic, diverse and talented team.”
Ken will work closely with the rest of the leadership team of PublicisGroupe Philippines in leveraging data and technology to deliver winning solutions for clients in the Philippines through the Power of One strategy which is driven by a common purpose, a powerful spirit, shared behaviors, great character and relentless focus on clients.
“It is great to have Ken on our team to further accelerateon our ambition and be our clients’ indispensable partner in their own transformation by providing them with best-in-class expertise. With his solid background and experience, we are very confident that he will be able to effectively harness the power of data and technology to deliver the best solutions to our clients, brands and businesses,” Arrastia said.