Amy Lanzi, Samrat Sengupta and Jonathan Lewis-Jones to Lead Americas, APAC and EMEA Regions
London: Publicis Media’s global Commerce Practice announces its regional leadership across Americas, APAC and EMEA today, effective immediately. Joining Publicis Media as Regional Practice Lead, Commerce, is Amy Lanzi in Americas and Samrat Sengupta in APAC. Jonathan Lewis-Jones is elevated to Regional Practice Lead in EMEA from Global Commerce Director at Starcom.
Each Regional Practice Lead will be responsible for leading and driving the Commerce Practice within their region for Publicis Media, spanning all agency Brands, including Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics. Their focus will be on accelerating growth for clients through new commerce solutions and continued expansion of the Commerce Practice and its capabilities.
Publicis Media launched Commerce as a global practice in March of this year, unifying, scaling and accelerating the capability and talent within the organisation to a dedicated capability spanning commerce strategy; media and marketplace investment; and content and merchandising.
Amy Lanzi joins Publicis Media from TPN, a retail marketing agency within Omnicom, where she led the New York office and was responsible for driving the agency’s business, leading the expansion of its service offering, developing thought leadership perspectives and integrating with agency partners across the holding company. Lanzi is a marketing veteran with deep understanding of how consumer-centric retail experiences drive commerce and a holistic view of the dynamic retail landscape.
Jonathan Lewis-Jones was formerly Global Commerce Director at Starcom where he helped develop commerce capabilities across the group and built commerce propositions across some of the network’s largest global clients such as P&G, Samsung and PUIG. He is a skilled senior commercial marketer with both client and agency-side experience, leading eCommerce functions for global brands across multiple countries.
SamratSengupta has had a wide range of e-Commerce experience, holding country leadership roles for Rocket Internet across Asia and Africa to then Tokopedia, the largest online marketplace in Indonesia, and Shoppee, the largest e-tailer in the greater Singapore region, where he helped set-up and grow digital and e-retail businesses. In his role as Regional Practice Lead, APAC, he will also work closely with Publicis Media’s Data Sciences Practice, reporting directly into Navaneeta Das, Head of Product and Client Development, Publicis Media.
“Having a strong data-centric view of the consumer is essential for success in the fast evolving commerce space, so our data and commerce products have been structured to work symbiotically,” said Navaneeta Das.
This team of Commerce leads will report to Ali Nehme, Global Practice Lead, Commerce, Publicis Media.
“Commerce has become a priority for our clients and they are increasingly looking to us as their partner who can bring a blend of media, sales, content, data and tech expertise to help drive decisions in this important and growing space,” said Ali Nehme. “Amy, Samrat and Jonathan’s expertise runs deep and diverse. We are confident in their ability to lead end-to-end commerce strategy and media optimisation across the organisation and position our clients for success to transform their business.”