Sydney: Publicis Sapient is making two major announcements today, positioning the company for growth through a focus on global digital business transformation opportunities; the ongoing delivery of best-in-class capabilities across strategy and consulting, experience, and engineering; and the attraction and development of the best industry talent:
- Publicis Sapient unveils a global rebrand, becoming the brand under which it serves its clients’ transformation needs.
- Effective immediately, Nigel Vaz will become the global Chief Executive Officer of Publicis Sapient
These announcements are designed to advance Publicis Sapient’s position as a leader in the digital business transformation space and deliver consistency across global markets and industries. Further, they signal Publicis Groupe’s on-going commitment to placing consulting, creativity and technology at the service of our clients’ transformation, to advance their business performance and sustained market relevance during a time of unprecedented digital disruption.
Publicis Sapient revised brand proposition positions itself as the bold (creative), agile, disruptive, customer-centric partner that organisations need today to help them lead in the future. As a brand which itself has evolved over the last three decades and helped clients with progressive thinking and innovation, Publicis Sapient has a significantly different approach to transformation compared to the traditional ways that the Consultancies have offered over the years.
Publicis Sapient has also appointed Matt Gillings as its Asia-Pacific marketing manager. Gillings previously worked for Accenture Interactive, M&C Saatchi, Jack Morton Worldwide and WPP.
Matt will be working closely with the leadership team, new business teams, and client leads to drive awareness of Publicis Sapient as a digital transformation partner within the Asia-Pacific region. He will be based in Sydney but will be responsible for marketing across the APAC region.