Mumbai: Publicis Worldwide has bagged the Creative mandate of the Digital entertainment platform of Sony Pictures Networks’ (SPN) SonyLIV. The mandate was awarded in favour of the agecy after a multi-agency pitch and the account will be handled by the agency’s Mumbai office.
SonyLIV is a pioneer in the over-the-top (OTT) space with over 24 million app downloads so far and it is the first premium video-on-demand (VOD) service by SPN providing multi-screen engagement to users across platforms. SonyLIV enables users to discover 21 years of rich archival and original content from the network channels of SPN. It also provides viewers with a wide array of movies apart from strong line-up of events across sports and music. It was launched in January 2013.
Uday Sodhi, Executive Vice President and Head, Digital Business, Sony Pictures Networks India, said, “During the last three years, a lot of effort has gone behind building brand SonyLIV. In Publicis, we saw the right creative partner who could help us with their strategic insights. With their expertise we hope to drive impactful campaigns and create meaningful conversations around our brand.”
Paritosh Srivastava, COO, Publicis Ambience, said, “We are excited and proud to be associated with a brand like SonyLIV. In this digital era, with the growing audience, video-on-demand is the future of entertainment. SonyLIV has been one of the early entrants in the OTT space and we aim to cohesively work with the brand team to realise the grand ambitions.”