PublicisGroupe Malaysia, has appointed Abraham Varughese as Chief Creative Officer. In this role, Abraham will be responsible for uniting the award-winning creative talent, expertise and passion of Leo Burnett, Publicis Worldwide, Digitas, Publicis Emil, Publicis Media, Saatchi & Saatchi Arachnid and Alpha 245 to help the Groupe deliver “The Power of One” for some of the world’s most ambitious and forward- thinking brands.
Tan KienEng, CEO of PublicisGroupe Malaysia, said, “We are thrilled to have Abraham on board. His rich experience across different markets is an asset to the Groupe. Abraham will be responsible for transforming the group’s creative firepower across various brands to offer clients agility and scale, powered by data and technology. Our transformed business model and organisational structure has resonated extremely well with our client partners. Some early client wins this year are a testament to our strategy and we are confident of delivering winning solutions for clients through the Power of One.”
“I am thrilled to be in Malaysia and the incredible opportunity to work with so many talented teams across PublicisGroupe. It is a great time for us to bring together data, technology and creativity to offer transformative solutions to our clients,” said Abraham.
Abraham joined PublicisGroupe from Bates Dubai. Prior to Bates, he was with Leo Burnett based in Dubai. With over 20 years of experience, Abraham has been recognized multiple times as a Writer and Creative Director at D&AD, Cannes Lions and Clio Awards, including a 2014 Grand Prix at Epica and the rare Art Director’s Club “Best in Show” Black Cube in 2015.
Abraham will closely work with creative leads across PublicisGroupe agencies and will report directly to CEO of PublicisGroupe Malaysia, Tan Kien Eng.