• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, April 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Puma announces First Sneaker Design Collaboration with Masaba Gupta

by Editorial
August 12, 2019
in Featured, Marketing
1 min read
Puma announces First Sneaker Design Collaboration with Masaba Gupta
Share Share ShareShare

Bangalore: Sports company PUMA collaborates with Masaba Gupta, India’s leading designer to launch a brand-new rendition of the iconic CALI sneaker. With just 50 pairs dropping in India, the limited-edition sneaker pack hand-painted by Masaba beautifully showcases the crossover between art and fashion.

Designed on the premise that ‘CALI is not a sneaker, it’s a state of mind’, Masaba uses the silhouette as a canvas for self-expression. The collaboration brings to life her signature style that introduces two design concepts – Anti-anxiety and Identify. The result is a collection that is at once gorgeous, untamed and powerful.

Talking about her new sneaker drop Masaba said, “This is my first ever sneaker collaboration, and I am thrilled to have partnered with PUMA for this project. They wanted me to be true to my personal style, and together we have created a unique and bold capsule of sneakers, which I feel every girl is going love. I feel today’s generation wants to move and grow at the speed of light without even pausing for a second to take a better look at their mental health. Anxiety almost seems like a curse on this generation and therefore the anti-anxiety shoe just sheds light on this issue. Identity is another issue that needs to be addressed, I believe a lot of our validation comes from various external factors and amidst that the generation has forgotten its true identity. The Identity shoe is a reminder for this generation that the key to finding yourself lies in knowing where we are, what work we do and always remembering the purpose. Anxiety is a trap; it’s not a trend to be followed. It’s not supposed to be cool, it’s meant to be fixed! “

Tags: Puma collaborates with Masaba GuptaPuma Sneaker Design

Related Posts

Fever Network launches ‘Project Plasma’ initiative to encourage Plasma donation in the fight against COVID-19
Featured

Fever Network launches ‘Project Plasma’ initiative to encourage Plasma donation in the fight against COVID-19

by Editorial
April 19, 2021
0

As the new wave of COVID-19 grips India, we’re all fighting a tough battle to stay safe and help the...

Read more
Zee Tamil strengthen its original content in the afternoon time-band with Chithiram Pesuthadi at 2:30 PM
Events

Zee Tamil strengthen its original content in the afternoon time-band with Chithiram Pesuthadi at 2:30 PM

by Editorial
April 19, 2021
0

Chennai: Zee Tamil, one of the leading General Entertainment Channel (GEC) in the Tamil Nadu market is set to launch yet...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Subscribe to Newsletters

Trending

OMD India wins marketing and media mandate for AU Bank
Advertising

OMD India wins marketing and media mandate for AU Bank

by Editorial
April 19, 2021
0

Mumbai: OMD, an Omnicom Media Group agency and a subsidiary of Omnicom Group has won the marketing and media mandate...

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

April 19, 2021
Bacardi India names Zeenah Vilcassim as Marketing Director

Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

April 19, 2021
My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

My love for life, music, movies and food helps me remain spirited along the way: Suraja Kishore – BBDO India

April 19, 2021
HDFC, ICICI, Max ride the post COVID digital wave to emerge among top life insurance brands in Hansa Research Insurance CuES 2021

HDFC, ICICI, Max ride the post COVID digital wave to emerge among top life insurance brands in Hansa Research Insurance CuES 2021

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.