MUMBAI: The Indian Premier League (IPL) franchise Punjab Kings (PBKS) has joined WWF-India’s Earth Hour 2025 as Earth Hour Water Ambassadors to encourage millions to Switch Off and create what it calls The Biggest Hour for Earth as well as inspire individuals to #BeWaterWise in all aspects of their lives—throughout the year. Converging with World Water Day this year on 22 March, Earth Hour 2025 emphasises the importance of collective action for the conservation of the planet and its water resources.
“At Punjab Kings, we believe that cricket is more than just a game—it’s a platform to drive positive change. Hence, we are elated to announce our association with the World Wide Fund for Nature – India (WWF-India) as Earth Hour Water Ambassador. Through this initiative, we will aim to spread awareness about water conservation and sustainability. Hence, we would like to appeal to our fans to show their support to this initiative and join us in making this world a better place,” said Satish Menon, CEO Punjab Kings.
WWF-India and Punjab Kings encourage individuals, businesses, and communities to extend their dedication to sustainability beyond the hour by adopting water-wise practices and supporting environmental initiatives. This collaboration highlights a shared commitment to promoting environmental stewardship and sustainability.
Ravi Singh, Secretary-General and CEO of WWF-India, said, “WWF-India is honoured to have the support of the Punjab Kings team for Earth Hour 2025. With Punjab Kings at the crease, batting for Earth Hour and our #BeWaterWise campaign, we are confident of engaging people across India and inspiring them to adopt water-positive practices in their daily lives. We aim to create a more resilient and sustainable future for all, one conscious choice at a time.”
Dia Mirza, actor and UN Environment Goodwill Ambassador; Shantanu Moitra, music composer and WWF-India’s Hope & Harmony Ambassador; Viswanathan Anand, Chess Grandmaster and WWF-India’s Education Ambassador; Ranveer Brar, Indian celebrity chef; Sudarsan Pattnaik, an Indian sand artist and Padma Shri Awardee; Ricky Kej, Grammy-winning Indian musical composer and environmentalist; Taba Chake, a Nyishi singer-songwriter from Arunachal Pradesh; and Swami Prem Parivartan aka Peepal Baba, Founder & Managing Trustee, Give Me Trees Trust; are among the voices that have joined the grassroots environmental movement.
Earth Hour 2025 will look to transcend the symbolic act of turning off lights by encouraging simple actions that help in reducing water footprint, minimising single-use plastics, and cutting greenhouse gas emissions to collectively drive meaningful change.
