Mumbai: In a strategic move to elevate fan engagement, Punjab Kings, one of the most recognized teams in the Indian Premier League (IPL), has partnered with MoEngage, an insights-led customer engagement platform. This collaboration is aimed at unifying customer data and enabling omnichannel engagement to build a more connected and loyal fan base.
As part of its digital strategy, Punjab Kings sought an analytics-driven engagement solution to refine its customer journeys. By leveraging MoEngage’s capabilities, the team will now automate communication across various fan touchpoints and deliver personalized experiences at scale.
The partnership also enables Punjab Kings to gain actionable insights into website viewer behavior, collect feedback and referrals, and personalize web experiences based on retention cohorts. Additionally, MoEngage’s platform will power targeted campaigns for the team’s merchandise offerings, driving more relevant outreach.
Saurabh Arora, Chief Commercial Officer of Punjab Kings, shared his thoughts on the collaboration, “We are excited to collaborate with MoEngage as we strive to create deeper connections with our fans. By utilizing their advanced analytics and personalization features, we are looking forward to providing our supporters with more enriching experiences that resonate with them. Without an integrated martech platform by our side, it was challenging to engage with our audience effectively. However, MoEngage has stepped in and addressed all our requirements, ensuring that we can now connect with our fans in a more meaningful and impactful way.”
Shivangi Boghani, Vice President of Sales – India at MoEngage, added, “We are proud to partner with Punjab Kings, a team that embodies passion and dedication. This collaboration will empower them to enhance their customer engagement through data-driven insights, ultimately fostering a stronger bond with their fanbase. We believe that with the right technology, sports franchises can significantly elevate their engagement strategies to deliver exceptional experiences. This partnership not only enhances the fan experience but also sets a new standard for engagement within the sports industry.”
Through this partnership, Punjab Kings aims to build lasting relationships with fans, offering them personalized interactions and seamless experiences—not just during the IPL season, but throughout the year.
