Quintype, a media technology company known for its publishing platform, today announced the availability of Access type for publishers on WordPress and Drupal. Access type is a robust subscription management solution that enables publishers to monetize their content through various reader revenue models like metered paywalls, pay-per-article, coupons, and group subscriptions.
Publishers have long been chasing the pennies-per-click revenue models that put them at the mercy of ad networks with unpredictable revenues and chasing clickbait content. Quintype addresses these problems with Accesstype which allows publishers to collect payments from pay per article to recurring subscriptions.
We aim to integrate with other CMS platforms by the end of this year. Free trial available at www.accesstype.com
Advertising revenue was often the priority for publishers until recently. It brought them more revenue than newsstand sales, events, webinars, and subscriptions. Over the last year, during the pandemic, the ad market took a big hit with fewer brands advertising. Publishers now needed a mix of revenue models to sustain and grow their business. Publishers are now finally tipping towards reader revenue models and they are finding that they can charge for quality digital content.
With various reader revenue models like subscriptions, contributions, memberships, donations and micro-payments, it’s vital for publishers to optimize payflow in order to deliver a frictionless experience for their readers. From managing subscriptions to easy logins and payments to conversion reporting, Accesstype helps publishers to unlock new revenue streams in digital media.
“Digital publishers across the world are looking at reducing their dependence on advertisements and moving towards reader revenue. We are still in the initial stages of reader revenue and expect the market to mature in the coming years. A few publishers are trying out various paid models such as metered paywalls, micropayments, trial subscriptions, and bundled subscriptions. Access type enables you to do all this and more without needing any changes to the code on your site.” Bharadwaj S, Senior Product Manager
