R K Marble has launched a campaign conceptualised by Mullen Lintas Delhi to highlight how the brand has adorned every space with its quality and service.
In its new campaign, R K Marble promotes its transparent business practices and empowers its customers with a fair and fixed-price policy. Through the tagline “Khoobsurat Imaandaari”, Mullen Lintas aims to celebrate the brand’s philosophy. The brand has roped in Anushka Sharma as the face of this campaign.
Talking about the campaign, Vikas Patni, Managing Director of R K Marble said, “Over the past 33 years, we have built a legacy of trust through our transparent practices. We hope this campaign nurtures that trust, helping the end customers experience complete peace of mind while building their dream homes.”
R K Gupta, Director of Sales and Marketing at R K Marble said, “Putting the customer first has been the R K Marble legacy. Solving for a key pain point by providing a trustworthy centre of premium natural stones – with fair & fixed pricing – has been our pleasure. And we hope this campaign becomes a beacon of our values, shining light on transparent practices. “
Garima Khandelwal, Chief Creative Officer, Mullen Lintas comments, “In a category that lacks transparency and is highly commoditised, R K Marble is one player that offers fair and fixed price, across the wide variety of marbles, to its consumers. We wanted to break away from the rest and take a definitive positioning that is ownable in the long term. Keeping honesty and beauty as the two values for the brand, the team built a narrative that springboards from a small incident that happened with Anushka Sharma in the early days of her acting career.”
Television, print, digital, outdoor and the brand’s social media assets are just a few of the venues where the integrated campaign is already active.
Creative Agency: Mullen Lintas Delhi
Chief Executive Officer: Hari Krishnan
Chief Creative Officer: Garima Khandelwal
National Planning Director: Ekta Relan
Head of Mullen Lintas Delhi: Sunil Singh
Head of Planning, Delhi: Saumya Baijal
Head of Creative, Delhi: Nisheeth Srivastava & Sarabjit Singh
Creative Team: Arvind Murali, Ankur Singh, Mohammad Shahid Raza, Sahaj Dang
Account Management: Vaibhav Katti, Vidit Bhatnagar
R K Marble, Director of Sales & Marketing: Mr. R K Gupta
R K Marble, General Manager, Branding & Marketing: Mr. Abhishek Goud