Mumbai: Radio City, India’s leading radio network, concluded the 4thseason of the Radio City Cine Awards Marathi, a flagship event that recognizes and felicitates the path-breaking work done by the Marathi film fraternity in 2020. The first of its kind, the listener’s choice award on radio culminated with a grand virtual finale on 24th March 2021 on air. The award night witnessed some of the finest artists of the Marathi film industry bag trophies across 10 categories. Some of the big winners of the night were Gashmeer Mahajani, Pooja Sawant, Shreya Ghoshal, and Siddharth Mahadevan.
After garnering a record-breaking 2.8 crore plus votes from the Marathi film enthusiasts across Maharashtra, the grand finale was celebrated across Radio City’s 10 stations in Maharashtra. The list of awardees included Gashmeer Mahajani and Pooja Sawant who won the Best Actor and Best Actress award. Bonus bagged the best film of the year award. Acclaimed director Priyadarshan Jadhav took home the Best Director award for the film Choricha Mamla while Saurabh Bhave won the Best Screen Play award. Renowned singers Shreya Ghoshal and Siddharth Mahadevan were felicitated with the Best Singer awards. The Best Lyricist and Best Music Director award was bestowed to Guru Thakur and Saket Kanetkar respectively. That’s not all, this year Radio City also introduced a new award category- ‘Immunity Booster Entertainer’ to recognize the most entertaining individual of the Marathi cinema industry. The award was bestowed to everyone’s favorite Kshiti Jog for Choricha Mamla.
Kartik Kalla, Chief Creative Officer, Radio City said “We are overwhelmed with the kind of love and support that Radio City Cine Awards Marathi has received this year. Receiving a record-breaking over2.8 crore votes this year compared to 30 lakhs votes that we got last year, is undoubtedly a great feast. This is a testimony of the success and popularity the property has garnered over the years of being one of the most loved listener choice awards. With a network that is strongest in Maharashtra with a presence across 10 cities, Radio City has always been at the forefront in extending our support to the Marathi cinema industry. On behalf of the entire team at Radio City, I extend my warm wishes to all the winners who have made 2020 an entertaining year for everyone across the nation.”
Sharing her excitement, Pooja Sawant, winner of Best Actress at Radio City Cine awards Marathi Season 4 said, “I am super thrilled to have received the Radio City Cine Award – Best Actress for my film Bonus. Last year has been tough for everyone, including us artists, but awards like these prove to be a motivating factor for all of us. I would want to thank my audience for showering so much love and voting for my role in Bonus. This role will always be close to my heart. Our movie has bagged three awards, and this wouldn’t have been possible without the love and support of our fans. Lastly, thank you Radio City for recognizing the work done by the Marathi movie industry and bringing our audience closer to us. Awards like these encourage me to keep persevering to deliver more of such content to my fans.”
As a part of the digital amplification, the property garnered over 200 K reach on Facebook, over 540 K reach on Instagram, and over 160 K impressions on Twitter. The campaign was promoted by various celebrities like Siddharth Jadhav, Amruta Khanvilkar, Pooja Sawant, Ankush Chaudhari. Radio City cine awards Marathi garnered an overwhelming response from the denizens through various contests. The winner bytes and posts were shared across Radio City’s social media channels Radio City’s RJ’s personal handles. The celebrities reposted on their respective social media platforms.
Radio City Cine Awards Marathi Season 4was amplified across 10stations in Maharashtra through on-air and digital media promotions. The award aims at providing a platform between listeners and their favorite regional stars. Below is the complete list of all the awardees.