Bengaluru: Radiowalla Network Limited, a pioneer in curated audio content and corporate radio solutions, today announced a strategic agreement with AdsWizz Inc., the global technology leader powering audio content monetization. Through this partnership, Radiowalla becomes the first Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
With the integration of AdsWizz’s programmatic solutions, Radiowalla will enable brands and agencies to execute data-driven, targeted, and measurable audio ad campaigns across its diverse network, including in-store channels, digital platforms, and branded corporate radio environments.
“Our collaboration with AdsWizz marks a defining moment in the evolution of digital audio advertising in Southeast Asia,” said Harvinderjit Bhatia, CEO of Radiowalla Network Limited. “We’re proud to be the first in India to introduce programmatic audio at scale with AdsWizz products, empowering brands with smarter, more effective audio campaigns while prioritizing listener experience.”
Welcoming Radiowalla to its ecosystem, Anne Frisbie, SVP, Global Supply, AdsWizz, said, “We’re excited to welcome Radiowalla to the AdsWizz ecosystem. India is rapidly becoming one of the world’s fastest-growing digital audio markets, and Radiowalla’s scale, innovation, and vision position them as a key force in shaping its future. This represents a significant opportunity for advertisers to connect with audiences across Southeast Asia, while leveraging our industry-leading programmatic audio advertising solutions.”
As India’s digital audio landscape accelerates, Radiowalla’s adoption of programmatic infrastructure represents a shift toward global standards of audio ad delivery, paving the way for wider adoption across the region. The company plans to scale its programmatic offerings across retail, hospitality, wellness, and enterprise communications, delivering context-aware, hyper-targeted audio experiences that maximize both reach and engagement.
