New Delhi: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, recently distributed free sanitary pads to over 60 female inmates of Neemka, District Jail Faridabad. The drive was undertaken as a part of the brand’s #HaqSePERIOD campaign which emphasizes every girl and woman’s right to safe and hygienic periods. Over 144 packets containing around 864 Raho Safe sanitary pads and educational booklets on menstrual hygiene were given to all inmates.
There are nearly 336 million menstruating women in India but only 121 million (roughly 42%) use sanitary napkins. Despite the progress in addressing the taboo against menstruation and access to pads, there is still room for improvement. Pee Safe and its sister concern Raho Safe have been actively campaigning to focus on this aspect through various initiatives such as #HaqSePERIOD.
Speaking about this, Vikas Bagaria, Founder, Pee Safe, and Raho Safe, said, “It was while I was reading an article that I understood that even female inmates across India lack access to sanitary pads. They are also deprived of the amount of water required during menstruation. We have been spreading awareness on removing the stigma against periods. It was time to go a step further and ensure that women and girls have access to menstrual products irrespective of their socio-economic status. We want to be an enabler in removing periods of poverty from the country. We have started with Neemka District Jail in Faridabad, covering 2 months of their menstrual cycle and a small interactive session on menstruation.”
Raho Safe aims to reach out to as many prisons in Rajasthan and Haryana in the coming months. The brand will be tying up with more prisons going forward. Raho Safe, launched in March 2020, brings in affordable products such as sanitary pads, disinfectants, and hand sanitizers. Raho Safe recently brought on board actor, influencer, and entrepreneur Jacqueline Fernandez as its brand ambassador for two years. Raho Safe has been undertaking various campaigns to advocate the cause of personal hygiene and developed goodwill and trust amongst its consumer base.
Apart from retail stores, Pee Safe and Raho Safe products are also available online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart. Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Raho Safe offers hand sanitizers, multi-surface protectants, and other products. While both brands have registered good growth, it has increased further given the heightened focus on personal hygiene and sanitation post-COVID-19.