Mumbai: Raj Air Cooler Group has ventured into the modular furniture market with the launch of its new segment, ‘Raj Modular Furniture’. This expansion aligns with the company’s commitment to reducing import dependency and promoting the “Make in India” initiative. To highlight the durability and strength of its products, the company has announced renowned personality The Great Khali as its brand ambassador. Khali, who has been associated with the brand, will continue to represent the new product line.
Raj Modular Furniture offers a wide range of modern, ergonomic, and durable furniture solutions tailored for homes, offices, and commercial spaces. Crafted with advanced injection molding technology, the products prioritize sustainability, longevity, and precision. The lineup includes sleek, lightweight, and eco-friendly designs, available in multiple colors and styles, catering to both mid-market and premium customers with a price range of ₹200 to ₹5,000.
Expressing confidence in this new venture, Kalpesh Ramoliya, MD of Raj Cooling Systems, stated, “We are thrilled to announce our new segment launch and are very optimistic, as we continue to innovate and respond to the growing demand for high-quality, locally manufactured products. With the launch, we are not only contributing to the nation’s vision of self-reliance but also delivering durable, stylish, and ergonomic solutions that meet international standards. We aim to offer products that provide lasting value, all while promoting sustainability and supporting the growth of the Indian manufacturing sector. This new addition underscores our commitment to expanding our product portfolio and delivering excellence across all categories.”
Designed using polycarbonate, polypropylene, acrylic, and other high-strength plastics, Raj Modular Furniture ensures reliability, comfort, and aesthetic appeal. The company plans to distribute its products through channel partners, dealers, government contractors, and e-commerce platforms, ensuring pan-India availability.
