Mumbai: Rajit Gupta is the new VP and Creative Head for Cheil X, Mumbai, an independent full-service agency. With a strong history in creative campaigns, he will lead Cheil X’s creative direction and client growth under Vikash Chemjong. This move follows Cheil X’s expansion in Mumbai to seize new regional opportunities.
Rajit, previously an Executive Creative Director at McCann Worldgroup overseeing projects like the G20 summit in India, brings over 17 years of global advertising experience with top brands like Air India, Coke, and Volkswagen. His successful career spans agencies such as J. Walter Thompson, Publicis, and DDB Mudra, earning him recognition at award shows worldwide.
Vikash Chemjong, CCO Cheil India, said, “There is a lot that Rajit brings to the table. His understanding of brands. His sense of design. His typography. His experience at some of the best agencies in the country. His tally of metals. Not to mention his eloquence and effortless good looks! But these aren’t the only reason we at the agency were impressed about him. He has this vibe. An edge. A mojo so to say. Or simply put, an X factor! Which probably is what makes him such an excellent fit for Cheil X! We are lucky to have him. And I’m sure our clients will feel the same very soon.”
Commenting on his appointment, Rajit said, “Why Cheil?” That’s what everyone asked me when they heard the news, even Poppins, my dog. He wasn’t thrilled about his walk being moved from 10:00am to 7:00am. I tried to tell him that discipline is good for us, but he sensed there was more to it. He knew that the only reason I’d walk out of a nine year old stint is because I was ready for my second innings.
I embraced the idea of transformation. A change in perspective, format, culture and city. I feel a renewed energy to accept this challenge because, as creatives, that’s what we do! We evolve and create something better.
Joining Cheil X in Mumbai is like joining a start-up with the backing of a powerful company. It offers the flexibility of a start-up with the stability and resources of an established firm. It’s an opportunity to create impactful work with a confidence that comes from solid backing”.
