Rajiv Rajagopal has announced on online professional networking site Linkedin that he has taken on a new role at GroupM. He is now head of Advanced TV – GroupM Nexus.
Prior to this he had launched GroupM’s addressable TV solution Finecast in India. Now he will be building upon his previous responsibilities at Finecast. He is extending his role to develop addressable TV advertising solutions for both Connected TV devices and Linear TV.
He is leading P&L management, optimising business operations, and fostering industry partnerships. He will drive growth as GroupM head of Advanced TV. He said that he is committed to product enhancement and is exploring opportunities where TV meets innovation.
He had joined GroupM in January 2016. In the past he has worked with companies like Star India and Red FM.
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