Rajnigandha Pan Masala has launched an ad campaign for Diwali that continues with the brand’s messaging plank ‘Kuch Kar Aisa Duniya Banna Chahe Tere Jaisa’.
The 2023 Diwali film extends the thought with a CEO as protagonist. On seeing the brand’s delivery staff working relentlessly during Diwali, he is more than impressed. He is informed that the orders for Diwali are projected to be higher than the previous year.
Delivery staff seem to be headed in the direction of one mega event towards the evening. They are surprised to find a lot of their peers there and even more surprised to see the CEO address them. He informs them that it is their party. The staff are overjoyed seeing their parents and family, who have been invited without their knowledge.
Asked about the kind of business their competition might have had today, the CEO replies that they may have earned more business, but could not earn what their company has earned – pointing to the joy of the staff and their families during the festivities.
View an older film from the series:
Productions House: SPRS Films LLP
Producer: Preeti Sharma
Director (film): Llyod Baptista
DOP: Akhilesh Shrivastava
Music Director: Zeno
Marketing Team : Rajeev Jain, Sushaant, Arshad Husain, Javed Khan, Rahul Deep, Amiya
Feedback: [email protected]
(This information is published from a press release.)