NewDelhi: FCBUlk are cently created a fun and cheerful commercial or Hero Motocorp’s exclusive men’s scooter- Hero Maestro Edge. The ad featuring RanbirKapoor, showcases the ‘stylish’ and ‘hatke’ personality of the Maestro Edge in a light-hearted yet visually rich commercial.
The campaign went on air across 50+ channels, supported by print, OOH, digital and retail presence.
The film spins a tale of Ranbir and the adventures he embarks on with his Maestro Edge. Ranbir stops by his girlfriend’s house to pick her up, but to his surprise is greeted by her little brother instead. Ranbir trying to impress the boy and prove that he is in fact worthy of his sister.
As Ranbir takes the young boy for a ride on his Maestro Edge, the features of the scooter are cleverly incorporated into the plot to evoke laughter and accentuate the cute chemistry between Ranbir and the young boy. When they return to the girlfriend’s house we see they’re now greeted by a jovial man who happens to be watering the plants. Upon probing the boy
Ranbir realizes that the man is the girlfriend’s father. Ranbir once again uses the MaestroEdge to impress the dad by offering him to take it for a ride.
The dad and son take off on the Maestro Edge and we realise that Ranbir is now finally left alone to spend time with his girlfriend, Priya.
Speaking on the occasion, SurjoDutt, National Creative Director, FCB Ulka, said, “Our primary insight came from the inherent style and flair of the Maestro Edge. Moreover, we had the charismatic RanbirKapoor to help bring out the mischief, charm and distinct style of the scooter. Since he already is an embodiment of all these attributes, the communication of the film was rather easy to implement. RanbirKapoor’s hatke style coupled with the attributes of the bike truly helped tie the film together.”
Campaign Elements:
TVC, Print, OOH, Digital
Client : Hero MotoCorp
Creative Agency : FCB Ulka
National Creative Director :SurjoDutt
Creative Team :Abhijeet Ray, Romit Nair, Disha Bhattacharya
Account Management :Debarpita Banerjee, Akshay Sharma, Rahul Kaul, SiddhantKansal
Planning Team : John Thangaraj, DhruvChouta
Director (of the TVC) :SabalShekhawat
ExécutiveProducer : Coburn Machado
Production House : The Big Picture Company
