Rasna has launched a new TVC showcasing people of all ages drinking Rasna and cheering with the brand’s new tagline “We love you Rasna.”
In a recent market research study conducted by the soft drinks brand, it was found that around 60pc of the consumption of Rasna products was attributed to age groups other than those of children.
As a result, the new TVC is targeted towards all ages, as seen in the ad film with guests of different ages consuming Rasna products at the party. The TVC maintains the brand’s fun and lighthearted approach with guests attempting to steal the young Rasna girl’s drink while reminding viewers to be careful and not fall for their tricks, and to focus on their Rasna.
Watch the film here:
The ad not only highlights Rasna’s traditional concentrate range but also highlights the instant powders, squashes and syrups.
Commenting on the launch of the new TVC, Group Chairman of Rasna, Piruz Khambatta, said, “The new Rasna TVC stands to set a benchmark in all our Rasna TV commercials, with our TVC’s enjoyed by millions in India and abroad. The key message being sent out by the brand is that Rasna is not just a product for children but can be enjoyed by consumers of all ages across demographics. Our aim is to reiterate the fact that Rasna products are enjoyed by consumers from urban cities to villages and everyone in between, whether it be a mid-aged lady or a teenage couple, Rasna is loved by everyone.”