Mumbai: Ready Set Jet, a globally recognized, mission-driven beauty brand, built for women by women, is proud to bring its global beauty and skincare secrets to India only via the Global Store on Nykaa. Ready Set Jet embodies the passion, innovation, and hard work of its award-winning founder, serial entrepreneur, best-selling author of passport to beauty and celebrity makeup artist, Shalini Vadhera.
Vadhera’s decades of experience as a global beauty authority and an award-winning formulator developing exclusive products for Hollywood’s A-list stars and world-famous movie and television studios generated a media reach of over 130 million fans. She has spent years as a consultant and product developer for some of the biggest beauty brands in the world and is considered to be one of the most powerful women in beauty in the United States.
Vadhera and Ready Set Jet’s mission is to empower women in India by providing them with the tools to become experts in the fields of beauty and skincare, secure employment in the industry, and eventually launch businesses of their own, across India. Vadhera is excited to launch with India’s #1 beauty retailer to bring the best beauty experience to the Indian consumer
Vadhera’s work and significant efforts in recent years to empower women resulted in her receiving the Mahatma Gandhi Award at the British Parliament in the House of Lords in 2017. Upon receiving the award, she felt the need to use beauty for a higher purpose and this facilitated the birth of Ready Set Jet. Vadhera wanted to use everything she had learned and pay it forward, so she launched the Ready Set Jet Academy for Impact to help lessen the burden of poverty on women while also bringing women in India the tools to learn, earn and launch careers. The social impact generated by Vadhera’s mission and legacy will inspire women to succeed by using beauty as a vehicle for global change.
After a year of careful planning, product development, market research, and identifying the right partners, Vadhera is currently in Mumbai to officially launch the brand with Nykaa in India. The Ready Set Jet product line brings India a first-of-its-kind hybrid product technology with its Beauty Batons – easy-to-use multi-taskers that solve modern-day beauty challenges. Every product is formulated as double-duty beauty with a purpose with high-performing skincare and color that easily fit in the range of worldly skin tones across India and in the smallest of carry-on bags for women wanting to Ready Set Jet into their day – no matter the destination.
India is a unique market offering scale and diversity and is key to RSJ’s growth plans. Vadhera is focused on celebrating beautiful Indian skin tones and has created a line of high-quality products that are affordable and extremely well-suited for the women of India. She is determined to break stereotypes that beauty and skincare are only relevant to people of a certain color, age, or economic strata and is here to help educate women through her knowledge and experience in the field. Vadhera will be spending time with disenfranchised women in Mumbai and Bangalore and will be available as a mentor and guide to these women on an ongoing basis.
Shalini Vadhera, founder of RSJ on launching on Global store Nykaa: “I believe that beauty is transformative and confident women can change the world. As an Indian woman myself, I understand the challenges we face when it comes to finding the right products which complement our skin tone and target our skincare needs while also saving us time. The products we are launching first in India are an innovative set of Beauty Batons. These Beauty Batons give you skincare and makeup in just one product and a time-saving routine that takes just minutes to look and feel your best! All the products are formulated with anti-pollution, anti-aging, and glowing skincare ingredients. And with high pigments, your color lasts and lasts. The best part of Ready Set Jet is the strong give-back component to empower women. I am so thrilled to be partnering with Nykaa to bring my brand to India.”
Commenting on the launch, Nykaa Spokesperson, “At Nykaa, we enjoy working with brands that align with our vision of delivering the best beauty solutions seamlessly. With Ready Jet Set, we now add another such brand in our portfolio for the on-the-go generation. Firm believers in the transformative power of make-up, both Nykaa & Ready Jet Set are committed to bringing you products to take your beauty game to the next level!”