Technology brand realme has announced its collaboration with Warner Music India to produce a new song called “Naya Nazariya,” sung by musician King.
The new track sits at the center of realme’s campaign for the realme 10Pro series launch, “New Vision” that promotes a new way of thinking among the youth that embraces a larger vision of making conscious life choices. The song, which encourages the youth to enjoy life on their own terms and not be held back by cliches, is part of realme’s Dare to Leap campaign for 2023. The brand believes that over the years, there has been a shift in the way young people think and make resolutions, showing a move towards a new vision and way of thinking.
Commenting on the collaboration, Madhav Sheth – CEO realme India, VP, realme and President, realme International Business Group said, “At realme, we are constantly exploring meaningful ways to connect with the youth and music does that perfectly while helping us also communicate our brand spirit effectively. That’s why we are excited to announce our collaboration with Warner Music India and King for the latest song by realme Music Studio. With the rising stars of the country, a tone of inspiration, and the “dare to leap” attitude, we want to turn the music studio into a platform that enables young people to be inspired while having fun. This partnership brings together two industry leaders to provide our fans with a one-of-a-kind musical experience. We can’t wait for everyone to tune in and enjoy the magic of music on our devices.”
Jay Mehta, Managing Director, Warner Music India adds, “At Warner Music India we hold authenticity, originality and creativity at the core. The creation of Naya Nazariya with King and the realme team echoes this philosophy of inspiring the next generation of listeners.”
Commenting on the collaboration King said, “I am excited to be part of this collaboration between realme and Warner Music India, two iconic brands in their own right. My personal journey is a testament to the power of following your dreams and daring to take chances on yourself. We’ve created ‘Naya Nazariya’ to inspire audiences for new hopes and aspirations in the new year”
Actress Malavika Mohanan is depicted in the song embracing her true self while posing with a burger rather than just being a glam face for her online audience.
Watch the video here:
