Mumbai: Rebel Foods unveiled their new extension to the campaign ‘Boring Hata, Faasos Manga’ for its flagship food brand Faasos. Through this campaign, the agency captures the consumer insight and problems of indulging in the same bland food items repeatedly on multiple occasions, making them bored and hangry.
Conceptualised by Wondrlab, the campaign features OTT stars Anchal Singh and Vihaan Samat take a stand against boring meals, making their frustration heard in the film. The female protagonist is seen venting for having only the same kind of food cooked by the male protagonist over the years on date nights and switching to exciting Faasos wraps. The advertisements aim to spread the message of breaking out of a routine and exploring interesting options offered by the brand.
Talking about the campaign, Indrajit Ghosh – Vice President, Marketing Communications at Rebel Foods said, “With life resuming its fast pace, this campaign has come at the right time and was very well the need of the hour. No one enjoys eating the same things repeatedly, especially when there are so many options out there to choose from. We are sure that everyone feels the same frustration with the repetition of food, we are just voicing it out on everyone’s behalf through this campaign. The vast variety of flavours and options that come with Faasos wraps is the perfect solution to this problem.”
This campaign will be spread across various digital channels and platforms. This includes social media, OTT platforms and will be promoted through digital and influencer marketing as well to ensure that it reaches the target audiences.